Healthline Media Creative Showcase

Welcome to interactive presentation, created with Publuu. Enjoy the reading!

CREATIVE SHOWCASE | VOL 1

Challenges are invitations

for the creative mind to rise

to the occasion.

- Rick Rubin

Reﬂecting on the past year, it feels like glimpsing into an alternate universe. Just as Healthline Media was entering an exciting new

phase, the world was upended by the pandemic. Our ofces in San Francisco and New York transformed overnight from bustling hubs

of creativity into remote outposts. Our team swiftly adapted, utilizing digital whiteboards and collaborative design platforms.

As the pandemic unfolded, our commitment to providing accurate, up-to-date health information grew more crucial than ever.

The devastating impact of COVID-19, which claimed over 4.5 million lives globally, touched each of us personally and underscored the

importance of our mission. In response, we quickly established a comprehensive COVID-19 online public resource center to meet the

urgent need for reliable, evidence-based health information.

We hosted several livestreaming events with experts like Dr. Anthony Fauci and journalists such as Lesley Stahl, who shared insights

and guidance on navigating the pandemic. These events not only reinforced our role as a trusted source of health information but also

strengthened community resilience during these critical times, addressing the widespread need for clear and reliable guidance.

Amidst this crisis, the challenge of maintaining evidence-based, accessible health advice intensiﬁed. By actively clearing the fog of

misinformation and advocating for inclusive and representation, and by addressing the whole person—mind, body, and spirit—with

clarity and compassion, we’ve empowered individuals to take conﬁdent steps toward healthier lives.

Healthline’s design approach mirrors our holistic view of health, blending product, editorial, and brand design into a uniﬁed strategy.

By developing a sophisticated and ﬂexible design system, we ensure that our diverse brand family communicates with a consistent

yet distinct visual language that can be deployed efciently. We enhance this synergy by rotating talented designers among teams,

cultivating a culture steeped in our mission, vision, and values. This commitment drives a dynamic cycle of innovation and creativity.

As we adapt to new ways of working and connecting, the projects in this book testify to our team’s perseverance and dedication to

excellence. They celebrate our collective eforts to empower healthier lives, serving as a reminder of what we can achieve together,

even in the most challenging times.

Lauren Azor

Jaime Keiter

Maya Chastain

Alyssa Kiefer

Deanna Rizzi

Mekhi Baldwin

Anthony Lasala

Jessa Hanley

Jamie Herrmann

Brittany England

Holly Ravazzolo

Kaitlin Kallini

Monica Pardo

Chelsea Mister

Jackie Cruz

Mandi Wolters

Natalie Sonier

Rabia Aman

Alexis Lira

Sarah Johnson

Steve Kelly

Viviana Quevedo

Thomas Hines

Shannon Finn

Taira Perrault

Yendi Reid

Jay Jung

Diego Sabogal

Mélanie Yèche

Nate Seaman

Dana Davenport

Sam Cardelfe

Jennifer Plasch

Madeleine Weiss

Kenneth Jamison

Ruth Basagoitia

Wenzdai Figueroa

Keith Ciampa

HEALTHLINE DESIGN TEAM

The Healthline design team, led by Sr. Director of Design Keith

Ciampa, comprises over 40 exceptionally talented designers,

illustrators, photo editors, and design operations staf. Together,

they support four major publications—Healthline, Medical News

Today, Psych Central, and Greatist—along with managing 24

weekly and daily newsletters, and 8 Bezzy apps tailored for

individuals living with chronic conditions. Operating as one

uniﬁed team, they holistically integrate product, editorial, brand,

and marketing disciplines, reinforcing Healthline’s status as the

world’s top health information site.

OUR AUDIENCE

We’re for those who seek health and

wellness advice and next steps.

We reach hundreds of millions of readers every month from all walks of life,

but we think about our core audience as 3 distinct groups.

connection seekers

medically minded

Wordmark clear space

For wordmark leave clear space equal to

at least the width of the “e” from sides, top and

bottom of the wordmark. Whenever possible, try

to use more space to give the wordmark more

prominence.

Note that clear space may not apply on the

web where space is limited. In these cases,

provide as much breathing room for the

wordmark as possible.

Legibility

In print, the wordmark should never be smaller

than 1in or 2.54mm wide.

When using GIF and JPEG ﬁles for web

or video applications, do not reproduce the

wordmark smaller than 120 pixels wide.

BRAND ELEMENTS: LOGO

Infographics

Infographics should feel cohesive, easy to digest

and fun to look at.

Magenta is our primary color for infographics,

used to emphasize key information. Other palette

colors are also brought in to balance out the

graphics, give variety and tie in the header art.

Duotone overlay efect is used on images to

stylize and create more consistency within the

graphics.

Photo combined with graphics are regularly used

to portray the information.

Backgrounds use the lightest color of the

secondary palette and are used at the designers

discretion.

APPLICATION: INFOGRAPHICS

Hybrid Photo Illustration

& Collage

Collage and photo illustration is a great way

to create art that is new, stylized and original

but quicker to execute on than an involved

illustration. Utlizing clean backgrounds, subtle

texture, cut out of objects and hand drawn

elements, we can put a new spin on stock

photography and better tell a story, making an

impact with our audience.

APPLICATION: COLLAGE

OUR BENEFITS

comfort

We help people process

and understand information,

creating peace of mind.

connection

We serve as the bridge between

experts and community.

conﬁdence

We provide people with all that

they need to make decisions

and take healthy actions.

Colors

We demystify health and wellness

through credible and digestible

content, products and experiences.

Healthline

stands for

OUR NORTH STAR

We’re Healthline.

This brand book is designed to communicate

who we are and how we show up in the world.

It starts by looking inwards, understanding what

we believe in and what we stand for, and then

uses that to inform how we bring that ethos to

the eyes and ears of our audiences.

With this document as our guide, we can move

forward with intention and focus, helping to

reinforce our messaging and working together

to create a stronger, healthier world.

Brand Guidelines

K EI T H C I A MPA

Sr. D i r ec t or Des ign

MA DE LE I N E W EI S S

E di t or i a l D e si gn Dire ctor

R U TH B ASAGO I TI A

D e si g n M a na ge r H ealt hl ine

A NT H O N Y LASALA

D i r ect o r P h o to g r a ph y

BRAND BOOK |

HEALTHLINE

The Healthline Brand Book is a visual celebration of

who we are culturally and what we stand for as a brand.

The design of the book showcases a distinctive color palette,

empathetic depictions of people and topics, and organic

shapes that represent the whole human.

COLOR PALET TE

BANNERS

ARTICLES

DROPDOWNS

PULSE DESIGN SYSTEM

PULSE is the backbone that brings Healthline Media’s diverse array of sites and newsletters to life. More than just a collection of styles and

components, PULSE is a sophisticated and ﬂexible design system underpinning Healthline, Greatist, Medical News Today, and Psych Central.

It embodies clear standards and evolving guidelines that provide the rationale behind each design decision. By integrating common structural

elements with unique branding and components tailored to each brand, PULSE enhances our ability to rapidly innovate and deploy designs

across the portfolio, signiﬁcantly accelerating our speed to market while maintaining high standards of consistency and quality..

KEI TH CIAMPA

Sr. Directo r Design

SARAH JOHNSON

Product Design Manager

JAY JUNG

MÉLANIE YÈ CHE

TAIRA PERRAULT

Product Designers

CORONAVIRUS HUB

COVID-19 HUB

Amid the pandemic, Healthline Media swiftly launched the COVID-19

Hub, leveraging our sophisticated design system while leaning on our

yellow and cyan colors to evoke feelings of cautious optimism and

safety. A standout was our Live Town Halls with Dr. Anthony Fauci, and

journalist Lesley Stahl, providing essential insights and support. This

platform solidiﬁed our status as a trusted health resource, strengthening

community support during unprecedented times.

KEI TH CIAMPA

Sr. Directo r Design

MADE LEINE WEISS

Edit orial Design Direct or

RUT H BASAGOIT IA

Edit Design M anager

MANDI WOLTE RS

Product Design Manager

SOCIAL MEDIA OUTREACH

On our social media channels, we ampliﬁed our

COVID-19 outreach by extending the reach of our

live streaming events with experts, and sharing

vital health tips, infographics, and guidance.

These eforts reinforced our status as a trusted

source of health information and supported the

community during the pandemic by providing

clear, actionable advice.

K E I TH CIAMPA

S r. Director Design

M A DELEINE WEISS

E d i torial Design Director

B R I TTANY ENGL AND

S e nior Illustrator

R U TH BASAGO ITIA

D e s ign Manager Healthlin e

A L EXIS LIRA

W E NZDAI FIG UEROA

A LYSSA KIEFER

M AYA CHASTAIN

E d i torial Designers

FINDCARE BETA-TEST

FindCare is designed to enhance how users manage their

healthcare needs. This platform serves as a crucial tool for

individuals to make informed decisions, easily locate medical

providers, and book appointments online—all through a

user-friendly interface. During this testing period, the design

team is focused on reﬁning navigation, enriching provider

proﬁles, and simplifying the appointment booking process to

deliver a seamless and reliable user experience.

KEITH CIA MPA

Sr. Director Design

RABIA AMA N

Content Desig ner

DEANNA RIZZ I

KAITLIN KALL IN I

UX Researc hers

CHELSEA MISTER

Product Desig ner

KEITH C IA MPA

Sr. Director Desi gn

SAR AH JO HNSON

Produc t Designer

RU TH BASAGO ITIA

MEKHI BAL DWI N

DIEGO SABOGAL

Editorial Designers

HEALTHLINE

MNT

FRANCHISE

TEMPLATES | UX

A premium experience on Healthline,

MNT, Greatist, and Psych Central that

connects articles to deepen engage-

ment with content series and create

a more memorable brand impression.

Diferentiating this experience as an

editorially led, highly visual experience

that is separate from our program

pages makes this an easy sale for

non-pharma clients (DAS).

NAVIGATION PROJECT |

HEALTHLINE

To turn Healthline into a health

ecosystem, users need to see the

breadth of Healthline’s oferings in

Content, Coaching, Community,

Care, and Commerce. Navigation is

a site feature visible to 100% of our

350M monthly users. A better, more

all-encompassing navigation is an

excellent opportunity to make a

strong brand impression at scale

while also providing us the rails for

showcasing new product oferings

in any of these ﬁve areas (C’s) as

we build them.

KEI TH CIAMPA

Sr. Directo r Design

SARAH JOHNSON

Product Design Manager

KAIT LIN KA LLINI

UX Researc her

THOMAS HINES

Product Designer

CARD SORTING

STAKE HOLDER | WORKSHOPS

FE ED BACK | I T ERAT IO NS

I NSPI R AT I O NS

Kitkat84: Much more of a pleasant experience. Very

intuitive, menu options are great, felt instinctual.

Everything was easy to ﬁnd. It got to the point where

I was dreading the “Nav A” questions and relieved

when the “Nav B” questions came around.

Apple2110: Oh my god!! This was so much helpful.

Any information that I wanted was right there. Three

major topics like article, plan or community was very

easy to ﬁnd. Even design wise I loved this one. It looks

more attractive.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36