Healthline Media Creative Showcase

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OUR AUDIENCE

We’re for those who seek health and

wellness advice and next steps.

We reach hundreds of millions of readers every month from all walks of life,

but we think about our core audience as 3 distinct groups.

connection seekers

medically minded

Wordmark clear space

For wordmark leave clear space equal to

at least the width of the “e” from sides, top and

bottom of the wordmark. Whenever possible, try

to use more space to give the wordmark more

prominence.

Note that clear space may not apply on the

web where space is limited. In these cases,

provide as much breathing room for the

wordmark as possible.

Legibility

In print, the wordmark should never be smaller

than 1in or 2.54mm wide.

When using GIF and JPEG ﬁles for web

or video applications, do not reproduce the

wordmark smaller than 120 pixels wide.

BRAND ELEMENTS: LOGO

Infographics

Infographics should feel cohesive, easy to digest

and fun to look at.

Magenta is our primary color for infographics,

used to emphasize key information. Other palette

colors are also brought in to balance out the

graphics, give variety and tie in the header art.

Duotone overlay efect is used on images to

stylize and create more consistency within the

graphics.

Photo combined with graphics are regularly used

to portray the information.

Backgrounds use the lightest color of the

secondary palette and are used at the designers

discretion.

APPLICATION: INFOGRAPHICS

Hybrid Photo Illustration

& Collage

Collage and photo illustration is a great way

to create art that is new, stylized and original

but quicker to execute on than an involved

illustration. Utlizing clean backgrounds, subtle

texture, cut out of objects and hand drawn

elements, we can put a new spin on stock

photography and better tell a story, making an

impact with our audience.

APPLICATION: COLLAGE

OUR BENEFITS

comfort

We help people process

and understand information,

creating peace of mind.

connection

We serve as the bridge between

experts and community.

conﬁdence

We provide people with all that

they need to make decisions

and take healthy actions.

Colors

We demystify health and wellness

through credible and digestible

content, products and experiences.

Healthline

stands for

OUR NORTH STAR

We’re Healthline.

This brand book is designed to communicate

who we are and how we show up in the world.

It starts by looking inwards, understanding what

we believe in and what we stand for, and then

uses that to inform how we bring that ethos to

the eyes and ears of our audiences.

With this document as our guide, we can move

forward with intention and focus, helping to

reinforce our messaging and working together

to create a stronger, healthier world.

Brand Guidelines

K EI T H C I A MPA

Sr. D i r ec t or Des ign

MA DE LE I N E W EI S S

E di t or i a l D e si gn Dire ctor

R U TH B ASAGO I TI A

D e si g n M a na ge r H ealt hl ine

A NT H O N Y LASALA

D i r ect o r P h o to g r a ph y

BRAND BOOK |

HEALTHLINE

The Healthline Brand Book is a visual celebration of

who we are culturally and what we stand for as a brand.

The design of the book showcases a distinctive color palette,

empathetic depictions of people and topics, and organic

shapes that represent the whole human.

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