Healthline Media Creative Showcase

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NAVIGATION PROJECT |

HEALTHLINE

To turn Healthline into a health

ecosystem, users need to see the

breadth of Healthline’s oferings in

Content, Coaching, Community,

Care, and Commerce. Navigation is

a site feature visible to 100% of our

350M monthly users. A better, more

all-encompassing navigation is an

excellent opportunity to make a

strong brand impression at scale

while also providing us the rails for

showcasing new product oferings

in any of these five areas (C’s) as

we build them.

KEI TH CIAMPA

Sr. Directo r Design

SARAH JOHNSON

Product Design Manager

KAIT LIN KA LLINI

UX Researc her

THOMAS HINES

Product Designer

18

CARD SORTING

STAKE HOLDER | WORKSHOPS

FE ED BACK | I T ERAT IO NS

I NSPI R AT I O NS

Kitkat84: Much more of a pleasant experience. Very

intuitive, menu options are great, felt instinctual.

Everything was easy to find. It got to the point where

I was dreading the “Nav A” questions and relieved

when the “Nav B” questions came around.

Apple2110: Oh my god!! This was so much helpful.

Any information that I wanted was right there. Three

major topics like article, plan or community was very

easy to find. Even design wise I loved this one. It looks

more attractive.

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