VCE - Visual Communication Design
P A G E 3 3 | P A K E N H A M S E C O N D A R Y C O L L E G E S E N I O R S C H O O L 2 0 2 6 H A N D B O O K
UNIT 3: VISUAL COMMUNICATION IN DESIGN
PRACTICE
Area of Study 1 Professional design
practice
What are the visual communication
practices used by designers?
Area of Study 2 Design analysis
How do designers use visual
language to communicate ideas and
information to audiences or users?
Area of Study 3 Design process:
defining problems and developing
ideas
How do designers apply a design
process to reframe problems and
develop ideas?
UNIT 4: DELIVERING DESIGN SOLUTIONS
Area of Study 1 Design process:
Refining and resolving design
concepts
How do designers resolved design
problems?
Area of Study 2 Presenting design
solutions
How do designers propose solutions
to communication needs?
SATISFACTORY COMPLETION
Percentage contributions to the study score in
VCE Visual Communication Design are as
follows:
Unit 3 School-assessed Coursework: 20
percent
Units 3 and 4 School-assessed Task: 50
percent
End-of-year examination: 30 percent
Unit 1 Assessments:
SAC Outcome 1 – Reframing design
problems and preparing a brief
A report or presentation exploring
conceptions of good design
A presentation documenting human-
centred research methods and findings
relating to a design problem
A written brief identifying a
communication need
SAT Outcome 2 – Developing visual
language
A folio of work demonstrating the
Develop and Deliver stages of the VCD
design process to create visual
language for a business or brand
Presentation of design concepts for a
critique
SAT Outcome 3 – Designing a
sustainable object
A folio of work demonstrating the
Develop and Deliver stages of the VCD
design process, and using circular
design practices to develop a
sustainable object