Google Marketing Live, the annual ads innovation showcase, concentrated
on how you can start putting AI to work for your business through their
products and tools offering. But there were also a number of notable
announcements outside of AI to get advertisers talking.
Here’s a few of the announcements that excited us most.
UPGRADED
UPGRADED
PMAX
PMAX
AI-POWERED
AI-POWERED
SHOPPING
SHOPPING
MEASUREMENT
MEASUREMENT
& AUDIENCES
& AUDIENCES
UPGRADED AD PRODUCTS AND TOOLS
Rapidly produce assets at
scale with AI support.
Asset level reporting coming
soon
Conversion lift studies to
measure incrementality
Integrate short-form product
videos into Shopping ads
Virtual try-on for men’s and
women’s tops
New visual brand profile to tell
a brand’s unique story within
the SERP
Maximise profit goal coming to
Smart Bidding
Google Ads Data Manager now
available to everyone
Meridian – new open-source
marketing mix model rollout
globally this year
Competitor benchmarking
coming to GA4
THE CHANGING SEARCH LANDSCAPE
03.
03.