OUR
POV
KEY TAKEAWAYS
MOVING FORWARD
These innovations represent the biggest
change in search functionality in recent
history, their impact likely to completely
transform search behaviours.
Let’s dive into our key takeaways for the
future ->
SEO IS DEAD,
LONG LIVE SEO
AI results taking the top search positions could
spell the end of SEO as we know it. Is there a
business case for brands to invest in content if it
can’t be monetised through driving traffic?
Nonetheless, every threat presents opportunity and
a new form of SEO will rise up, focusing on being
picked up and prioritised by AI. AI’s ability to
understand context, user behaviours and
preferences means that high-quality user-centric
content will thrive.
SEO and content writing will change, but is that
such a bad thing? After all, haven’t we all seen
enough recipe pages resembling a keyword-
stuffed War & Peace by now?.