Greenwashing is when companies or organizations make false or misleading claims about how environmentally
friendly their products, services, or policies are. They do this to make people believe they are doing something good
for the environment, when in fact they are not. For example, a company might claim their products are "eco-friendly" or
"carbon neutral" when they are not actually reducing their impact on the environment. Greenwashing is a form of false
advertising, and it can be misleading for consumers who want to make responsible choices for the environment. It's
important to be critical and ask questions to understand the true impact of products and practices on the environment.
KNOWS SUSTAINABILITY CLAIMS WITHOUT ROBUST EVIDENCE
ARE OFTEN MERE COMMUNICATION STRATEGIES, ALSO KNOWN
AS GREENWASHING.