2- ENGAGEMENT - Why and how to promote Sustainability (10-15 years)
Welcome to interactive presentation, created with Publuu. Enjoy the reading!
WHY AND HOW TO
PROMOTE
SUSTAINABILITY?
The
three
main
views
on
sustainability
are
anthropocentrism, technocentrism, and ecocentrism.
Each of these views places emphasis on diferent
factors and values, leading to diferent assumptions
and arguments.
UNDERSTANDING THE
MAIN VIEWS ON
SUSTAINABILITY:
ANTHROPOCENTRISM,
TECHNOCENTRISM AND
ECOCENTRISM
ANTHROPOCENTRISM
This view places humans at the center of sustainability and assumes that the preservation of human
well-being is the ultimate goal of sustainability. It prioritizes economic growth, human progress, and the
needs and desires of humans. Arguments based on anthropocentrism often focus on the benefts of
sustainable practices for human societies, such as reduced pollution, increased efciency, and improved
quality of life.
TECHNOCENTRISM
This view places technology at the center of sustainability and assumes that human ingenuity and
technological advancements are the key to solving sustainability problems. It prioritizes the development of
new technologies, innovations, and market-based solutions. Arguments based on technocentrism often
focus on the potential for technology to solve sustainability challenges, such as through the development of
renewable energy sources and green technologies.
ECOCENTRISM
This view places the natural environment at the center of sustainability and assumes that the preservation
and protection of ecosystems and the natural world are the ultimate goals of sustainability. It prioritizes the
conservation of natural resources, biodiversity, and ecosystems. Arguments based on ecocentrism often
focus on the importance of preserving natural systems and the long-term impacts of human activities on the
environment
THESE VIEWS CAN INFLUENCE ASSUMPTIONS AND ARGUMENTS IN DIFFERENT WAYS. FOR EXAMPLE,
PROPONENTS OF ANTHROPOCENTRISM MAY ARGUE THAT SUSTAINABLE PRACTICES ARE NECESSARY TO
ENSURE ECONOMIC GROWTH AND HUMAN PROSPERITY, WHILE CRITICS MAY ARGUE THAT THIS VIEW
NEGLECTS THE LONG-TERM IMPACTS OF HUMAN ACTIVITIES ON THE ENVIRONMENT. PROPONENTS OF
TECHNOCENTRISM MAY ARGUE THAT NEW TECHNOLOGIES AND INNOVATIONS WILL HELP SOLVE
SUSTAINABILITY CHALLENGES, WHILE CRITICS MAY ARGUE THAT THIS VIEW NEGLECTS THE SOCIAL AND
POLITICAL FACTORS THAT CONTRIBUTE TO SUSTAINABILITY PROBLEMS. PROPONENTS OF ECOCENTRISM MAY
ARGUE THAT PRESERVING NATURAL SYSTEMS AND THE ENVIRONMENT IS ESSENTIAL FOR LONG-TERM
SUSTAINABILITY, WHILE CRITICS MAY ARGUE THAT THIS VIEW NEGLECTS THE IMPORTANCE OF HUMAN
WELL-BEING AND ECONOMIC DEVELOPMENT.
Many of the best solutions to development
challenges are found in nature. Nature creates jobs,
nature improves resilience, nature is a key solution
to climate change, and investing in nature makes
economic sense.
WHAT IS
ECOCENTRISM
FINDING SOLUTIONS TO
DEVELOPMENT CHALLENGES
IN NATURE, BIODIVERSITY
AND ECOSYSTEM SERVICES
WHY ECOCENTRISM IS THE KEY
PATHWAY TO SUSTAINABILITY
Ecocentrism is a way of thinking that sees value in all
parts of nature, not just humans. It considers the
environment as a whole, including living and
non-living components, and believes that they all
have inherent value. This view is broader than
anthropocentrism, which prioritizes human beings
over other organisms. It also includes biocentrism,
which focuses on the value of all living things, and
zoocentrism, which emphasizes the value of animals.
Ecocentrism recognizes that life relies on the
environment and geological processes to sustain it,
and therefore, it considers even the non-living parts
of nature as having intrinsic value. This is why the
term "ecocentrism" is the most appropriate, as it
encompasses all aspects of nature and its value,
including "geodiversity." Ecocentrism takes the widest
view of the world and is the most inclusive of all
worldviews that value the non-human
components of nature.
ENVIRONMENTAL
VALUE SYSTEMS
The way you see environmental
issues, what actions you think
we should take to address them,
and what drives you to take
action is infuenced by your
environmental values
DIFFERENT SOCIO-ECONOMIC MODELS VALUE SUSTAINABILITY
DIFFERENTLY
Socio-economic models are built upon various values and principles, and their relation to sustainability can
vary depending on the specifc model. However, some common values and principles that underpin
socio-economic models and their relation to sustainability are:
Equity and Social Justice: Socio-economic models prioritize the distribution of resources and opportunities
fairly among individuals and groups. The principle of equity and social justice seeks to address the unequal
distribution of wealth, power, and resources within society and to promote sustainable development that
benefts all people, including future generations.
Environmental Stewardship: Socio-economic models recognize the importance of preserving natural
resources and protecting the environment for future generations. The principle of environmental stewardship
emphasizes responsible management and use of resources in a way that supports ecological balance and the
health of the planet.
Participatory Democracy: Socio-economic models emphasize the active participation of individuals and
communities in decision-making processes that afect their lives. The principle of participatory democracy
promotes the involvement of all stakeholders in the development and implementation of sustainable policies
and practices.
Economic Efciency: Socio-economic models aim to maximize economic efciency by using resources in a
way that minimizes waste and reduces costs. The principle of economic efciency seeks to ensure that
resources are used in a way that provides the greatest beneft to society while minimizing negative
environmental impacts.
Innovation and Technological Development: Socio-economic models value innovation and technological
development as a means of achieving sustainable development. The principle of innovation and
technological development emphasizes the development of new technologies and processes that promote
sustainable practices and reduce environmental impacts.
Overall, these values and principles are important for achieving sustainable development that balances
economic, social, and environmental concerns. Socio-economic models that prioritize these principles can
help to promote sustainable development that benefts both current and future generations.
Climate change and environmental degradation pose
signifcant threats to the well-being of Europe and the
world. To address these challenges, the European Green
Deal is designed to modernize and transform the
European Union into a highly efcient, resourceful, and
competitive economy. The plan is focused on achieving
three primary objectives:
• Eliminating net greenhouse gas emissions by 2050 to
prevent further warming of the planet.
• Decoupling economic growth from the use of natural
resources to ensure sustainable development.
• Ensuring that all people and places are accounted for in
this transformation, leaving no one behind.
By achieving these objectives, the European Green Deal
will help protect the environment, promote economic
growth, and ensure that all individuals and communities in
Europe have access to a healthy and prosperous future.
A EUROPEAN GREEN DEAL
STRIVING TO BE THE FIRST CLIMATE-NEUTRAL
CONTINENT
THE EUROPEAN
GREEN DEAL
POLICY AREAS OF THE EU
GREEN DEAL
“Transforming the EU’s economy for a sustainable future.”
THE IMPACT OF HUMAN ACTION ON THE ENVIRONMENT
CHANGES ACCORDING TO THE VALUES THAT DRIVE IT
Ultimately, the values and principles held by individuals,
organizations, and governments can greatly infuence the
actions taken towards the environment, whether they are
actions that damage, do not harm, restore, or regenerate
it.
SUSTAINABILITY VALUES,
ATTITUDES, AND BEHAVIORS:
A REVIEW OF
MULTINATIONAL AND
GLOBAL TRENDS
Human values, attitudes, and behaviors have changed
throughout history, and sometimes the changes have been
very big, both good and bad. But today, we have a unique
chance to make a diference and create the future we want.
We have more knowledge and resources than ever before
to help us make the right choices. Studying sustainability
values, attitudes, and behaviors is very important in this
global conversation about what kind of life we want for
ourselves and the planet.
Values and principles are guiding beliefs and standards
that infuence the way people think and behave. When it
comes to the environment, diferent values and principles
can lead to diferent actions that can have varying
impacts.
For example, if someone values economic growth above
all else, they may take actions that prioritize short-term
proft over long-term environmental sustainability. This
could lead to activities such as overfshing, clearcutting
forests, or releasing harmful pollutants into the air and
water.
On the other hand, if someone values environmental
protection and sustainability, they may take actions that
prioritize the health and wellbeing of the planet over
economic growth. This could involve initiatives such as
investing in renewable energy, protecting wildlife
habitats, or implementing policies to reduce waste and
pollution.
Principles such as the precautionary principle, which
states that action should be taken to prevent harm even
when there is uncertainty about the potential harm, can
also infuence actions. This principle can lead to actions
such as banning the use of harmful chemicals or
restricting the development of new technologies until
their environmental impact has been thoroughly studied.
[transcribed from introduction to roundtable] “Today
is all about sustainable pleasures. So what does that
mean? It means: can we do the things that we love
without impacting the planet? Kicking us of this
morning we are asking the big question: ‘a life
without carbon - can we get there?
Diferent cultures and generations may have varying
degrees
of
importance
attached
to
sustainability
depending on their value systems. For example, some
cultures may have a long-standing tradition of valuing
environmental stewardship and sustainability, while
others may prioritize economic growth and development
over
environmental
concerns.
Similarly,
diferent
generations may have diferent attitudes towards
sustainability, with younger generations often placing a
higher emphasis on protecting the environment for future
generations.
Cultural values and beliefs shape how individuals view and
respond to environmental issues. For instance, some
indigenous cultures have a deep respect for nature and
view it as a living entity to be cared for and protected. On
the other hand, some modern Western societies prioritize
economic growth and consumerism, often at the expense
of the environment.
Generational diferences may also infuence attitudes
towards sustainability. Younger generations have grown
up with greater exposure to environmental issues, such as
climate change, and have a greater awareness of the need
for sustainable practices. This is in contrast to older
generations who may have diferent priorities or may not
have had the same exposure to environmental issues
during their formative years.
Overall, understanding how diferent cultures and
generations attach importance to sustainability is crucial in
developing efective strategies to address environmental
issues and promote sustainable practices. It is important to
recognize and respect diverse perspectives and work
towards
fnding
common
ground
to
address
environmental challenges.
LITTER LESS CAMPAIGN
The Litter Less Campaign is a program started by two
foundations, the Foundation for Environmental
Education and the Mars Wrigley Foundation, to teach
kids about litter and waste. Since 2011, the program
has been teaching students how to reduce their
impact on the environment and save resources
through community activities and encouraging them
to make better choices.
A LIFE WITHOUT CARBON
ONE YOUNG WORLD AT
COP26
GENERATIONAL AND
CULTURAL FACTORS
INFLUENCE THE IMPORTANCE
GIVEN TO SUSTAINABILITY
Greta Thunberg is a young girl who became very famous for protesting against climate change. She started protesting
by skipping school and sitting outside the Swedish government building. She wanted the government to do more to
stop climate change. Some people, like Jeremy Clarkson, don't agree with Greta and think she is silly. However, it is
important to feel worried about climate change because it will encourage young people to make changes to their lives
early on, so they can help fx the problem. Greta and her generation are willing to make sacrifces to help fx the mistakes
of the past generations.Source: Adapted from Voices of Youth.
The generation that can change the world
if we let them
In today's world, many problems like climate change,
unemployment, and inequalities are causing a lot of
trouble for people. It can be hard to feel hopeful about
the future. However, the United Nations has found a
reason for us to feel optimistic. The younger generation
is diferent than the ones before it, and they are working
to make the world a better place for everyone. So, even
though there are many challenges, we can trust that the
future will be brighter because of the eforts of these
young people.
Millennials are the future of sustainability
Chelsea Ha
Chelsea Ha is a proud millennial, aware of the
responsibilities her generation is taking on to address
climate change. In her talk, she shows how millennials
can contribute to the sustainability movement and take
care of the earth.
Young adults are more likely than older adults in some
countries to be willing to make lifestyle changes to help
reduce the efects of climate change
"GENERATION GRETA"
INSPIRING CHANGE IN YOUNGER GENERATIONS
In Response to Climate Change, Citizens in
Advanced Economies are Willing to Alter How
They Live and Work (infograph)
THE MOST AND LEAST GREEN
COUNTRIES IN THE WORLD
Being ‘green’ is a refection of how much a country cares
about preserving and restoring the natural environment
and its resources as well as the health of its citizens. By
comparing data from multiple sources, we ranked a total of
69 countries in order of how green they are.
When
humans
consume
resources
without
considering the impact it has on the environment, it
leads to the depletion of natural resources such as
forests, clean water, and air. This overuse of resources
can result in pollution, soil degradation, deforestation,
and loss of biodiversity. Additionally, activities like
overfshing, industrialization, and agriculture can lead
to the destruction of ecosystems and habitats, which
can have long-lasting efects on the environment and
the species that depend on it. Ultimately, greed,
indiference, and unfettered individualism can lead to
a disregard for the natural world, and without proper
care and attention, it can have devastating
consequences for the environment and all the living
beings that depend on it
WHEN DRIVEN BY PROFIT OR
INDIFFERENCE, DEMAND
FOR NATURAL RESOURCES
HAS NEGATIVE IMPACT ON
THE ENVIRONMENT
KEEP FORESTS STANDING:
BRANDS AND BANKS MUST
STOP DEFORESTATION
Who drives the destruction?
Profts vs. Rainforests”
Giant corporations are making a lot of money by using
cheap resources like palm oil, beef, soy, and cocoa, but
they are also destroying rainforests and harming
people and animals. Some of the biggest banks in the
world are supporting these corporations, even though
it's hurting the environment and communities. They
care more about making a quick proft than doing
what's right. This greed is causing a lot of damage, and
we will all sufer the consequences.
We have a lot of things we can buy and use to make our
lives easier and more fun, but some people are buying way
too much stuf and it's causing problems. There are only so
many resources on our planet and if we use them up too
quickly, there won't be enough left for future generations.
So, scientists are trying to fgure out how our consumption
habits afect the environment and society, so we can learn
to use our resources more wisely.
CONSUMER SOCIETY
SUSTAINABILITY | ACCIONA
Uncover the greenwash scams of the global
oil industry
Ofsetting scams are the new climate denial… and it has
dangerous consequences.
French oil giant Total claims they’re committed to a clean
energy future, but they are trying to drill for oil in a
pristine forest in the Republic of Congo - home to many
indigenous communities, as well as critically endangered
species such as lowland gorillas.
THE MEAT INDUSTRY'S
GREENWASHING SCAM HAS
DANGEROUS CONSEQUENCES
Ofsetting and net zero scams are the new climate
denial… and it has dangerous consequences.
Corporations like global industrial meat giant JBS get
away with polluting, thanks to net zero” marketing
scams. But JBS isn’t tackling the main source of its
climate impact: methane from cattle. Their “Net Zero”
plan also allows them to proft from the destruction of
the Amazon and other habitats for years to come,
fueling the climate and biodiversity crises.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25