2- ENGAGEMENT - Why and how to promote Sustainability (10-15 years)

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[transcribed from introduction to roundtable] “Today

is all about sustainable pleasures. So what does that

mean? It means: can we do the things that we love

without impacting the planet? Kicking us of this

morning we are asking the big question: ‘a life

without carbon - can we get there?

Diferent cultures and generations may have varying

degrees

of

importance

attached

to

sustainability

depending on their value systems. For example, some

cultures may have a long-standing tradition of valuing

environmental stewardship and sustainability, while

others may prioritize economic growth and development

over

environmental

concerns.

Similarly,

diferent

generations may have diferent attitudes towards

sustainability, with younger generations often placing a

higher emphasis on protecting the environment for future

generations.

Cultural values and beliefs shape how individuals view and

respond to environmental issues. For instance, some

indigenous cultures have a deep respect for nature and

view it as a living entity to be cared for and protected. On

the other hand, some modern Western societies prioritize

economic growth and consumerism, often at the expense

of the environment.

Generational diferences may also infuence attitudes

towards sustainability. Younger generations have grown

up with greater exposure to environmental issues, such as

climate change, and have a greater awareness of the need

for sustainable practices. This is in contrast to older

generations who may have diferent priorities or may not

have had the same exposure to environmental issues

during their formative years.

Overall, understanding how diferent cultures and

generations attach importance to sustainability is crucial in

developing efective strategies to address environmental

issues and promote sustainable practices. It is important to

recognize and respect diverse perspectives and work

towards

fnding

common

ground

to

address

environmental challenges.

LITTER LESS CAMPAIGN

The Litter Less Campaign is a program started by two

foundations, the Foundation for Environmental

Education and the Mars Wrigley Foundation, to teach

kids about litter and waste. Since 2011, the program

has been teaching students how to reduce their

impact on the environment and save resources

through community activities and encouraging them

to make better choices.

A LIFE WITHOUT CARBON

ONE YOUNG WORLD AT

COP26

GENERATIONAL AND

CULTURAL FACTORS

INFLUENCE THE IMPORTANCE

GIVEN TO SUSTAINABILITY

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