MEDIA RELATIONS
Policy Scope:
Information disseminated to outside parties including media sources, clients
(current and future), employees (prior, current, and future), family members
/guardians, etc., must be approved by designated company representative(s),
accurate, and consistent.
Policy and Policy Definitions:
It is the company’s responsibility to provide accurate and consistent information to
avoid any misunderstanding, misinterpretation, or confusion, especially in
emergency situations. All media inquiries are to be handled by the CEO/Executive
Director or designee(s), regardless of who the media representative is, whom he or
she represents, or how innocent the request.
The
terms
“media”
and
“press”
include
all
representatives
of
news
creators/distributors, including but not limited to print, TV, blogs, and online
forums.
The terms “social media platforms” and “social media” include all means of
communicating or posting information or content of any sort on the Internet,
including to your own or someone else's web log or blog, journal or diary, personal
website, social networking or affinity web site, web bulletin board or a chat room,
whether associated or affiliated with ICES, Inc., as well as any other form of
electronic communication.
Media / Press Inquiries:
The CEO / Executive Director or designated person(s) are the only ones authorized
to disseminate company information on behalf of the company and those we serve
to the media, including all social media platforms.
Company communications and information includes but is not limited to:
Written (memos, emails, policies, etc.)
Verbal
Recorded (video or voice)
All press releases and / or other promotional / marketing materials are to be
approved by the CEO / Executive Director or designee(s) prior to dissemination.