WDLT Employee Handbook

MEDIA RELATIONS

Policy Scope:

Information disseminated to outside parties including media sources, clients

(current and future), employees (prior, current, and future), family members

/guardians, etc., must be approved by designated company representative(s),

accurate, and consistent.

Policy and Policy Definitions:

It is the company’s responsibility to provide accurate and consistent information to

avoid any misunderstanding, misinterpretation, or confusion, especially in

emergency situations. All media inquiries are to be handled by the CEO/Executive

Director or designee(s), regardless of who the media representative is, whom he or

she represents, or how innocent the request.

The

terms

“media”

and

“press”

include

all

representatives

of

news

creators/distributors, including but not limited to print, TV, blogs, and online

forums.

The terms “social media platforms” and “social media” include all means of

communicating or posting information or content of any sort on the Internet,

including to your own or someone else's web log or blog, journal or diary, personal

website, social networking or affinity web site, web bulletin board or a chat room,

whether associated or affiliated with ICES, Inc., as well as any other form of

electronic communication.

Media / Press Inquiries:

The CEO / Executive Director or designated person(s) are the only ones authorized

to disseminate company information on behalf of the company and those we serve

to the media, including all social media platforms.

Company communications and information includes but is not limited to:

Written (memos, emails, policies, etc.)

Verbal

Recorded (video or voice)

All press releases and / or other promotional / marketing materials are to be

approved by the CEO / Executive Director or designee(s) prior to dissemination.

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