Guide
SELLER
Home
Let's Put Y UR home
on the MAP
Hello,
689-407-8281
MATT@PROPERTIESMA.COM
MATTHEWANDERSONPROPERTIES.COM
MATT ANDERSON - REALTOR
MATTHEW_ANDERSON03
@MATTHEWANDERSONPROPERTIES
I A m M a t t h e w
A n d e r s o n
Y O U R L O C A L R E A L
E S T A T E E X P E R T
As a seasoned real estate professional, I
specialize in assisting buyers, sellers,
investors,
and
relocators
in
Central
Florida. With a wealth of local knowledge
and market expertise, I am dedicated to
guiding my clients through their real
estate journey with ease and ensuring a
smooth, stress-free experience. Whether
you're buying your dream home or
selling your property, I'm here to be your
trusted
expert,
helping
you
make
informed decisions every step of the way.
RECOGNIZED IN THE TOP 10% OF FLORIDA AGENTS
ACHIEVED TOP 5% STATUS AMONG ALL ORLANDO AGENTS
GENERATED OVER $10,000,000 IN PRODUCTION IN 2023 & 2024
VOTED TOP 20 UNDER 40 AGENT FOR 2023
WON THE AWARD FOR TOP 35 UNDER 35 AGENT OF 2024
CERTIFIED MENTOR
MEMBER OF ORRA MILLION DOLLAR CLUB
REALTOR®
As a seasoned real estate professional in Central Florida, I assist buyers,
sellers, investors, and relocators. With local knowledge and market
expertise, I ensure a smooth, stress-free experience, guiding you through
every step of your real estate journey.
Matthew Anderson
THE TEAM
PREFERRED TITLE COMPANY
A Central Floridian, graduated from Rollins College in 2002 and Suffolk
University Law School in 2005, passing the Florida and Massachusetts Bar
Exams within a year. He began his career in Residential Real Estate
Closings in 2006 and, after returning to Central Florida in 2014, founded
Vision Title, LLC in 2016.
Craig Malatesta
TRANSACTION COORDINATOR
With years of experience in the real estate industry, Carrie Hall brings expert-
level organization, attention to detail, and a calm, solutions-oriented
approach to every transaction. She’s a true professional who ensures every
step—from contract to close—runs smoothly. Carrie’s depth of knowledge
and dedication to client service make her an invaluable part of the team.
Carrie Hall
VIDEOGRAPHY
Daniela stands out in the real estate videography field for her
exceptional skill in showcasing properties. Her visually stunning and
engaging videos help clients see the potential in every home, making
her an invaluable asset to real estate agents.
Daniela Dimanche
Meet
Meraris Brignoni
HOME STAGING
A mother of three with a professional staging and architectural background
from Puerto Rico excelled in transforming spaces with design and
functionality. Her projects showcased attention to detail and a passion for
creating harmonious environments. Balancing work and motherhood, she
found joy in sharing creative moments and memorable experiences
Jasmine Robinson
PHOTOGRAPHY
Jasmine Robinson is the owner of JAR Photography, bringing 14 years of
professional photography experience to her craft. With an associate degree in
photography, Jasmine combines technical expertise with a creative eye to
capture stunning images. Specializing in real estate photography, she’s the
perfect person to bring your listings to life with captivating visuals that stand
out.
Process
THE
2.PREPARE TO LIST
1.MEET WITH YOUR AGENT
• Discuss your needs
• Research CMAs
• Set a competitive list price
• Deep clean & declutter
• Make needed repairs
• Focus on curb appeal
• Stage home
3.IMAGERY
• Professional photo session
• Professional video session
• Professional drone session
4.MARKETING
• Online marketing
• Social media
• Signage
• Flyers
5.SHOWINGS
• Ensure home is ready for showings
• Receive feedback from agents
• Schedule open houses
6. RECEIVE AN OFFER
• Each offer is presented
and we will discuss
the benefits & risks
of each offer
7.NEGOTIATE
• Most offers require
negotiating either before
or after inspections. I will
negotiate on your behalf.
• You can accept, counter,
or deny an offer
8.INSPECTIONS & APPRAISAL
I will work with the buyer's
agent to coordinate and
schedule an inspection &
appraisal. These are both
ordered by the buyer.
9.REPAIRS
• Likely some small
repairs will need to be
made after inspections.
• Review my list of
recommended vendors
if needed.
10.CLOSING
• Final walk-through
• Sign closing documents
HOME SELLING PROCESS
Matthew Anderson
THE
11. CELEBRATE!
Enjoy the new home you own
FACTOR 1 PRICING
When pricing your home, it's crucial to consider top market value.
Using my market analysis tool, I'll suggest the best listing price. I
sell homes higher than the market average by listing them
correctly from the start.
FACTOR 2 HOW IT SHOWS
It is important to have your home ready for market on day one. I
will help you make sure your home is ready for showings and
online by:
Completing repairs that need to be done
Decluttering & removing personal items
Make sure the home is clean and smells fresh
Cleaning carpets
Neutralizing spaces and walls
FACTOR 3
MARKETING
I offer superior marketing techniques to sell your home faster
and for more money than the competition.
Prospecting
Daily prospecting for potential buyers, talking with neighbors, co-
op agents, and past clients.
Marketing
As soon as you sign with me, I start marketing your home with
coming soon, online, social media, and print marketing to reach
the most potential buyers.
Communication
I actively communicate with you through every step, sharing
feedback from showings, following up with agents, and providing
weekly progress updates.
DETERMININGFactors
I know you’re asking yourself, What factors will
determine if my property will sell or not
Listing
BEFORE
+15%
+10%
-10%
-15%
10%
30%
60%
75%
90%
*MV
ACTIVITY LEVEL
Using a scientific market analysis in your area, we will price your home correctly the first time so that it
will sell quickly.
If your home is priced at fair market value, it will attract the largest number of potential buyers in the
first few weeks.
If a home is overpriced it will attract the fewest number of buyers looking to purchase a home. The
majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that
homes sell for in a given condition and location.
PRICING STRATEGY
PROFESSIONAL STAGING
To make sure your home is shown in the best light to buyers, I will provide a professional staging
consultation to ensure your home is ready to go on the market. A stager's job is to neutralize your
home to appeal to the maximum number of potential buyers.
PROFESSIONAL PHOTOGRAPHY
In today’s market, home buyers are searching online first. It is imperative that the photos of your
home are top notch and of the best quality to catch the buyers attention and stand out from the
competition. Having more eyes on your home, is the fastest way to get it sold and sell for top
dollar.
AGENT MARKETING
I am part of a very large agent network. I will reach out to this network to see if your home might
be a great fit for one of their buyers. This agent network is key to connecting buyers with your
home as 88% of residential sales involve real estate agents.
ADVERTISING & MARKETING
My team focuses heavily on marketing to ensure our clients home is marketed properly so buyers
can picture their future in the space.
ASKING PRICE
compared to
market value
% OF BUYERS
in the market
*MV = Market Value
WHEN MOST
OFFERS ARE
RECEIVED
WEEKS ON MARKET
12
11
10
STRATEGY
Listing
Listing
List
PREPARING TO
A clean, neutral, and streamlined look helps buyers to
imagine what life would be like in your home. The action
points below will help them be able to do that.
• Wash or paint the home’s exterior
• Paint the front door
• Keep the yard nicely trimmed
• Keep the lawn free of clutter
• Weed and freshly mulch garden beds
• Clean interior and exterior windows
• Apply fresh paint or stain to wooden fences
• Remove personal items, excessive decorations & furniture
• Replace or clean carpets
• Get rid of clutter and organize and clean closets
• Apply a fresh coat of paint to walls, trim and ceilings
• Replace outdated ceiling fixtures, and clean lighting fixtures
• Minimize and clean pet areas in the home
• Be sure that all light bulbs are in working order
MAXIMIZE YOUR HOME'S POTENTIAL
EXTERIOR PREP
INTERIOR PREP
FRESHEN THE PAINT
& FIXTURES
• A new coat of exterior paint helps a home's curb appeal. It
isn’t a low-budget item, but if you can swing it...DO IT
• If you can’t paint the entire home, paint the trim. This is a
relatively simple thing to do and it helps give a home that
wow factor
• Update exterior light fixtures. This can quickly give a home
an updated look
• Put a fresh coat of paint on the front door
TO LIST
Preparing
Home
STAGING YOUR
5%
90%
staged homes spent
less time on the market
•LESS TIME ON THE MARKET
•INCREASED SALE PRICE
•HIGHLIGHTS THE BEST FEATURES OF THE HOME
•DISGUISES FLAWS OF THE HOME
•DEFINES SPACES AND REVEAL THE PURPOSE OF EACH SPACE
•DEMONSTRATES THE HOMES FULL POTENTIAL
•CREATES THE WOW FACTOR YOU WILL NEED IN PHOTOS TO MAKE YOUR HOME STAND OUT
Staging a home is definitely different fromn
designing a home. The goal of hiring a stager is
to have a trained eye come into your home and
look at it as a buyer would. This service is
provided to create a clean, decluttered look so
that potential buyers can look at your home like
a blank canvas to envision all their loved ones
and belongings in the space for years to come.
staged homes increased
sale price up to
OF STAGING
BENEFITS OF STAGING
TheArt
Image
A LASTING
A PICTURE SAYS A THOUSAND WORDS
Listing's photos are often the first and sometimes only opportunity to attract a
potential buyer. Most buyers are finding their homes online and photos are the first
impression of your home. Pictures are the key to getting a home noticed, showings
scheduled, and therefore sold. As your agent, I will ensure that your listing will be
shown in its best light. Many times a buyer has already decided if they are interested
in your home just from the pictures online, without ever stepping foot inside your
home.
118%
quality photos enjoy
more online views
19K MORE
professionally shot listings
can sell for up to
10 TIMES
potential buyers look at
professionally shot
photos
longer than non professional photos
INTERESTING FACTS:
REAL ESTATE Photography
VIDEO IS THE NUMBER ONE FORM OF MEDIA FOR ENGAGEMENT
Real estate
listings with
video receive
more inquiries
Videos attract
more traffic for
nurturing
leads.
of homebuyers
watch video
house tours
403%
300%
70%
Video gives a prospective buyer a true feeling of moving through a home, and is far
more descriptive of a space than still images can ever hope to be.
VIDEOGRAPHY
Professional
Using aerial photography in real estate can
show buyers a much more accurate depiction
of what the property is actually like.
Provides views of the entire property & land
The condition of the roof and other
property features
The neighborhood and surrounding area,
including the home’s proximity to schools
& amenities
Developments or local districts that are
supported by the buyer’s property taxes
Benefits
OF HAVING AERIAL PHOTOS:
PHOTOGRAPHY
Aerial
A virtual tour is a sequence of panoramic
images that are 'stitched' together to
create a 'virtual' experience of a location.
Once created, the viewer is able to
experience what it is like to be
somewhere they are actually not
Utilizing cutting-edge technological
solutions, we can narrow in on the most
serious buyers. By using virtual tours we
can give buyers a good look at your home
without disturbing you. Leaving only the
more serious buyers to schedule a
showing.
They are interactive by design, which
means users spend more time exploring
than they would look at photos. The more
invested in the interaction potential buyers
feel, the more likely to take the next step in
their purchase journey.
Potential homebuyers don't like to wait and
they want all the information now. Never
missing another opportunity. A virtual tour
allows your home to be on display around
the clock.
Exposes your home to a wider audience.
Your home can be toured from clear across
the country at any time.
T H E B E N E F I T S
TOURS
Virtual
BROCHURES
Property
Property brochures are a memorable marketing piece for buyers to bring
home with them after a showing. These brochure outline every detail of
your home seen and unseen. We love using these to show all the unique
details, photos, neighborhood specs, schools, upgrades and features your
home has to offer.
Safe
SOLD ON KEEPING YOU
WE'VE GOT YOU
Stow away valuables
Before showings make sure that all valuables are put away
and out of sight. This includes even mail left out (which may
contain personal information and bank statements). Items
of value such as jewelry, artwork, cellphones, and gaming
systems should also be out of site. It's a good idea to walk
through your house before showings and make sure
everything of value is out of sight.
A secure lockbox will be used
This allows real estate agents access to show buyers your
home securely. The lockbox holds the keys to the home and
is typically found at the front guarded by a security lock that
only licensed agents have access to.
Don't allow anyone in without an appointment
Now that your home is online many know that it is for sale.
For your safety, NEVER let a stranger into your home. While
it is likely that it is just someone that saw the sign in your
yard and is interested in getting a quick look, you just never
know. Ask them politely to call your agent who handles all
showings.
Remove Prescription Drugs & Medication
Clean out your medicine cabinets and any other place you
may store medications and hide them away. There have been
more and more stories of people intentionally going to home
showings to take medications freely.
Put Away Bills & Other Mail Pieces
With identity theft on the rise it is important to put away all
mail pieces with your information on them. If this information
ends up in the wrong persons hands, it can easily lead to
identity theft.
Be extra vigilant on keeping doors locked
Often times a home for sale means home owners are not at
home. So be sure to always keep your doors and windows
locked.
Keeping your home safe
Once your listing goes live, we provide all the necessary shoe
covers, hand sanitizer, protective gear, and friendly reminder
signs for all of your showings.
Covered