Matthew Anderson Properties Seller Guide
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Guide
SELLER
Home
Let's Put Y UR home
on the MAP
Hello,
689-407-8281
MATT@PROPERTIESMA.COM
MATTHEWANDERSONPROPERTIES.COM
MATT ANDERSON - REALTOR
MATTHEW_ANDERSON03
@MATTHEWANDERSONPROPERTIES
I A m M a t t h e w
A n d e r s o n
Y O U R L O C A L R E A L
E S T A T E E X P E R T
As a seasoned real estate professional, I
specialize in assisting buyers, sellers,
investors,
and
relocators
in
Central
Florida. With a wealth of local knowledge
and market expertise, I am dedicated to
guiding my clients through their real
estate journey with ease and ensuring a
smooth, stress-free experience. Whether
you're buying your dream home or
selling your property, I'm here to be your
trusted
expert,
helping
you
make
informed decisions every step of the way.
RECOGNIZED IN THE TOP 10% OF FLORIDA AGENTS
ACHIEVED TOP 5% STATUS AMONG ALL ORLANDO AGENTS
GENERATED OVER $10,000,000 IN PRODUCTION IN 2023
VOTED TOP 20 UNDER 40 AGENT FOR 2024
CERTIFIED MENTOR
MEMBER OF ORRA MILLION DOLLAR CLUB
REALTOR®
As a seasoned real estate professional in Central Florida, I assist buyers,
sellers, investors, and relocators. With local knowledge and market
expertise, I ensure a smooth, stress-free experience, guiding you through
every step of your real estate journey.
Matthew Anderson
THE TEAM
PREFERRED TITLE COMPANY
A Central Floridian, graduated from Rollins College in 2002 and Suffolk
University Law School in 2005, passing the Florida and Massachusetts Bar
Exams within a year. He began his career in Residential Real Estate
Closings in 2006 and, after returning to Central Florida in 2014, founded
Vision Title, LLC in 2016.
Craig Malatesta
TRANSACTION COORDINATOR
Began her real estate journey in 2018 as a buyer's agent in Texas,
becoming a top producer, then moved to Florida to work as an investor
specialist at Robert Slack and then head Transaction Coordinator at Mark
Spain before launching her own business.
Ashley Bock
VIDEOGRAPHY
Daniela stands out in the real estate videography field for her
exceptional skill in showcasing properties. Her visually stunning and
engaging videos help clients see the potential in every home, making
her an invaluable asset to real estate agents.
Daniela Dimanche
Meet
Meraris Brignoni
HOME STAGING
A mother of three with a professional staging and architectural background
from Puerto Rico excelled in transforming spaces with design and
functionality. Her projects showcased attention to detail and a passion for
creating harmonious environments. Balancing work and motherhood, she
found joy in sharing creative moments and memorable experiences
Jasmine Robinson
PHOTOGRAPHY
Jasmine Robinson is the owner of JAR Photography, bringing 14 years of
professional photography experience to her craft. With an associate degree in
photography, Jasmine combines technical expertise with a creative eye to
capture stunning images. Specializing in real estate photography, she’s the
perfect person to bring your listings to life with captivating visuals that stand
out.
Process
THE
2.PREPARE TO LIST
1.MEET WITH YOUR AGENT
• Discuss your needs
• Research CMAs
• Set a competitive list price
• Deep clean & declutter
• Make needed repairs
• Focus on curb appeal
• Stage home
3.IMAGERY
• Professional photo session
• Professional video session
• Professional drone session
4.MARKETING
• Online marketing
• Social media
• Signage
• Flyers
5.SHOWINGS
• Ensure home is ready for showings
• Receive feedback from agents
• Schedule open houses
6. RECEIVE AN OFFER
• Each offer is presented
and we will discuss
the benefits & risks
of each offer
7.NEGOTIATE
• Most offers require
negotiating either before
or after inspections. I will
negotiate on your behalf.
• You can accept, counter,
or deny an offer
8.INSPECTIONS & APPRAISAL
I will work with the buyer's
agent to coordinate and
schedule an inspection &
appraisal. These are both
ordered by the buyer.
9.REPAIRS
• Likely some small
repairs will need to be
made after inspections.
• Review my list of
recommended vendors
if needed.
10.CLOSING
• Final walk-through
• Sign closing documents
HOME SELLING PROCESS
Matthew Anderson
THE
11. CELEBRATE!
Enjoy the new home you own
FACTOR 1 PRICING
When pricing your home, it's crucial to consider top market value.
Using my market analysis tool, I'll suggest the best listing price. I
sell homes higher than the market average by listing them
correctly from the start.
FACTOR 2 HOW IT SHOWS
It is important to have your home ready for market on day one. I
will help you make sure your home is ready for showings and
online by:
Completing repairs that need to be done
Decluttering & removing personal items
Make sure the home is clean and smells fresh
Cleaning carpets
Neutralizing spaces and walls
FACTOR 3
MARKETING
I offer superior marketing techniques to sell your home faster
and for more money than the competition.
Prospecting
Daily prospecting for potential buyers, talking with neighbors, co-
op agents, and past clients.
Marketing
As soon as you sign with me, I start marketing your home with
coming soon, online, social media, and print marketing to reach
the most potential buyers.
Communication
I actively communicate with you through every step, sharing
feedback from showings, following up with agents, and providing
weekly progress updates.
DETERMINING Factors
I know you’re asking yourself, What factors will
determine if my property will sell or not
Listing
BEFORE
+15%
+10%
-10%
-15%
10%
30%
60%
75%
90%
*MV
ACTIVITY LEVEL
Using a scientific market analysis in your area, we will price your home correctly the first time so that it
will sell quickly.
If your home is priced at fair market value, it will attract the largest number of potential buyers in the
first few weeks.
If a home is overpriced it will attract the fewest number of buyers looking to purchase a home. The
majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that
homes sell for in a given condition and location.
PRICING STRATEGY
PROFESSIONAL STAGING
To make sure your home is shown in the best light to buyers, I will provide a professional staging
consultation to ensure your home is ready to go on the market. A stager's job is to neutralize your
home to appeal to the maximum number of potential buyers.
PROFESSIONAL PHOTOGRAPHY
In today’s market, home buyers are searching online first. It is imperative that the photos of your
home are top notch and of the best quality to catch the buyers attention and stand out from the
competition. Having more eyes on your home, is the fastest way to get it sold and sell for top
dollar.
AGENT MARKETING
I am part of a very large agent network. I will reach out to this network to see if your home might
be a great fit for one of their buyers. This agent network is key to connecting buyers with your
home as 88% of residential sales involve real estate agents.
ADVERTISING & MARKETING
My team focuses heavily on marketing to ensure our clients home is marketed properly so buyers
can picture their future in the space.
ASKING PRICE
compared to
market value
% OF BUYERS
in the market
*MV = Market Value
WHEN MOST
OFFERS ARE
RECEIVED
WEEKS ON MARKET
12
11
10
STRATEGY
List
PREPARING TO
A clean, neutral, and streamlined look helps buyers to
imagine what life would be like in your home. The action
points below will help them be able to do that.
• Wash or paint the home’s exterior
• Paint the front door
• Keep the yard nicely trimmed
• Keep the lawn free of clutter
• Weed and freshly mulch garden beds
• Clean interior and exterior windows
• Apply fresh paint or stain to wooden fences
• Remove personal items, excessive decorations & furniture
• Replace or clean carpets
• Get rid of clutter and organize and clean closets
• Apply a fresh coat of paint to walls, trim and ceilings
• Replace outdated ceiling fixtures, and clean lighting fixtures
• Minimize and clean pet areas in the home
• Be sure that all light bulbs are in working order
MAXIMIZE YOUR HOME'S POTENTIAL
EXTERIOR PREP
INTERIOR PREP
FRESHEN THE PAINT
& FIXTURES
• A new coat of exterior paint helps a home's curb appeal. It
isn’t a low-budget item, but if you can swing it...DO IT
• If you can’t paint the entire home, paint the trim. This is a
relatively simple thing to do and it helps give a home that
wow factor
• Update exterior light fixtures. This can quickly give a home
an updated look
• Put a fresh coat of paint on the front door
TO LIST
Preparing
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