eight&four - Who Ate All the Cookies (1)

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WORK WITH US

With rapidly-changing guidelines and a lack of clarity for

brands and advertisers, these updates can be tricky to

navigate. We can help advise on suitable channel and

attribution approaches to drive the best results for your

brand in a landscape that’s constantly evolving. If you’d

like to talk, drop us a note: ines.casas@eightandfour.com

CONTRIBUTORS

CHLOE SINGLETON

Channel Director

ALICE MARTIN

Junior Content Writer

THE LAST CRUMB

Google's latest delay on phasing out third-party cookies comes as a

welcome reprieve for brands and advertisers, offering more time to

develop and test new tracking and personalisation options. Although

this is a buffer for now, we shouldn't wait and see how the cookie

crumbles - it's important to use the time wisely and make a plan for

when these changes come into effect.

Privacy is increasingly front of mind for users, and advertisers must

learn to prioritise their concerns in a cookie-less world - but, rather

than stifling campaign results, could this instead be a huge

opportunity to supercharge creativity?

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