A HISTORY OF COOKIES
A HISTORY OF COOKIES
EMPTYING THE COOKIE JAR: A TIMELINE
2017
2017
2019
2019
2020
2020
2021 -
2021 -
2024
2024
APPLE SAFARI
ITP 1.0
Third-party cookies
cleared after 24 hours
APPLE SAFARI ITP
2.0
Blocks all third-party
cookies
GDPR
Global Data Protection
Regulation in EU
Cambridge Analytica
CHROME
Announces third-party
coockies to be eliminated
by 2022
FIREFOX ETP
Third-party cookies
blocked by default
APPLE iOS 14
Identifier for advertisers
becomes opt-in - IDFA
Apple App Tracking
announced
CHROME
Announces third-
party cookies to be
eliminated by H2 2024
Delays depreciation
of cookies to 2025
SOCIAL
PLATFORMS
Introduce
Conversions API to
work with Pixel
Advantage+ released
UA sunsetted in
preparation for GA5
Privacy Sandbox
2018
2018