THE CHANGING SEARCH LANDSCAPE
Estimated to own over 90% of the market, Google currently reigns supreme of the search
landscape. Now under considerable threat from competitors such as OpenAI and Perplexity,
their ownership of the space is likely to take a hit with the rise of new AI-powered tools.
But, with new platforms and enhanced functionalities also come drawbacks.
Here’s how these alternatives differ from traditional search.
DISRUPTING THE MONOPOLY
INTEGRATION WITH LIVE
DATA STREAMS
AI-generated search queries are
likely to offer up-to-the-minute
results thanks to real-time
integration with data streams,
while Google typically relies on
static website data.
PERSONALISED AND
INTERACTIVE EXPERIENCE
AI can deliver highly personalised
results and engage in conversational
interactions by analysing user
behaviour and preferences.
This will allow users to refine their
queries in a natural dialogue,
receiving tailored, contextually
relevant answers.
RELIABILITY AND BIAS
AI is only as accurate as the data
it has been trained on. As AI-
powered search engines are
trained on the whole web rather
than high quality, evidenced
sources, there is potential for
inaccurate or biased results to be
unfairly prioritised.
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