OUR ATTRIBUTES
WHIP-SMART.
We are both
witty and
deeply wise.
How it comes to life: Rigorously
researched by our team, and
medically reviewed by our
experts, all of our content is
highly credible. But we still
present it with a point of view
that’s appealing and clever, not
just flatly intellectual. We
know that everyone’s time
is limited, and we want
to deliver value on
multiple levels.
BOLD.
We don’t
follow trends–
we create them.
How it comes to life: We are
deeply engaged with the world
of wellness, which allows us to
recognize, and even generate,
new ideas that are going to make
a big impact, well ahead of the
crowd. And we take positions
that place us at the forefront of
the industry, and to encourage
people to come along.
GENUINE.
We don’t judge
sugarcoat, or
pretend to
know it all.
How it comes to life: We know
that our readers are a huge,
diverse community, with their
own needs and challenges.
And we know that sometimes,
especially when it comes to
the pursuit of better health, the
perfect can be the enemy of the
good. So we work hard to help
people choose the route that’s
right for them.