Greatist Brand Guide 2022

OUR ATTRIBUTES

Greatist

is BOLD.

We’re on the cutting edge

of wellness, and we’re not

afraid to take a stand…or

stand out.

Greatist is

GENUINE.

We’re real people, with all the

diversity and messiness that

implies, and we know that our

audience is, too.

Greatist

is WHIP-

SMART.

We really geek out on

information—if we don’t

know something, we know

who does—and we present

it in a clever, appealing way.

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