2024 COA Programme for web
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cityofale.org.uk
WELCOME
Welcome to City of Ale 2024
Welcome to this year’s City of Ale – and to the 50-plus participating pubs.
That’s the most ever.
It’ll come as no surprise that as a publican, I love
pubs. I started working in them aged 15, back in 1987,
when good pubs were always busy. That changed
over the decades. When Dawn Leeder and I founded
Norwich City of Ale in 2010, we were on a mission
to get more people back into the city’s great pubs,
bars and inns; to get them re-discovering the joys of
hospitality!
Ale Trails were created to give people an incentive
to explore the architecture and streets of the
city – as well as to visit pubs they’ve never been
to. Every year, tens of thousands of pub visits are
made because of them. Every year, trailers discover
historic buildings, hidden treasures, fine food, live
music, sports coverage, sport activities, pub quizzes,
pub gardens – as well as a stupendous range of
beers, and good company!
There is a positive energy around the Festival, and
I for one love the fact that we are part of a tradition
that goes back many centuries. Barley has been
grown and malted in Norfolk for at least 1,200 years
and the pub scene in Norwich dates back to 1250. Of
course, we’re not all about history: the main aim is
to celebrate and enjoy the fantastic hospitality and
beer now on off er. Probably a greater choice than
ever before!
There are loads of people to thank for that choice,
and for City of Ale. The amazing licensees of the city;
the outstanding local brewers, maltsters and barley-
growers; the excellent local branch of CAMRA; our
stupendous sponsor Farnell Clarke; Norwich BID,
who helped get the Festival off the ground; and
Roger Protz and all the beer writers who have raised
our profile nationally.
And of course, a massive thank you for your
support! Enjoy our fine city, our fine ales and our
fine pubs! Finally, just a reminder to check the
opening times of venues before heading to them:
they all vary!!
Cheers!
PHILIP CUTTER - Chair - City Of Ale
The Murderers, Norwich
An independent, family owned, composite drinks distribution
company with a depot in the Norwich. With community, tradition
and sustainable business development at heart.
Developed over the last 29 years to support the drinks trade with freedom
of choice, knowledge, flexibility and complete transparency.
Trusted by all major brewers and distillers, and also supporting smaller
businesses to provide variety. Even given exclusivity on some outstanding
brands.
•
Beers, ciders, wines, spirits, soft drinks, snacks and sundries
•
Cask Ale cold store
•
Our own delivery fleet
•
Full technical services, festival set ups and consultations
•
Giving you the choice, for right products in the right place
And many more ……..
In an industry that is going through one of the hardest times
in it’s history. Are you getting the support you need?
Call us for an honest conversation, and see what we can do
for you with no obligation. Drinks distribution as it should be.
01603 481300
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