2024 COA Programme for web

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23 MAY – 23 JUNE 2024

THE AWARD WINNING CITY - WIDE FESTIVAL CELEBRATING

THE VERY BEST REGIONAL CRAFT, KEG AND CASK BEER

11th

FESTIVAL

2023

12th

FESTIVAL

2024

FESTIVAL

PROGRAMME

Now MONTH!

FREE

cityofale.org.uk

WELCOME

Welcome to City of Ale 2024

Welcome to this year’s City of Ale – and to the 50-plus participating pubs.

That’s the most ever.

It’ll come as no surprise that as a publican, I love

pubs. I started working in them aged 15, back in 1987,

when good pubs were always busy. That changed

over the decades. When Dawn Leeder and I founded

Norwich City of Ale in 2010, we were on a mission

to get more people back into the city’s great pubs,

bars and inns; to get them re-discovering the joys of

hospitality!

Ale Trails were created to give people an incentive

to explore the architecture and streets of the

city – as well as to visit pubs they’ve never been

to. Every year, tens of thousands of pub visits are

made because of them. Every year, trailers discover

historic buildings, hidden treasures, fine food, live

music, sports coverage, sport activities, pub quizzes,

pub gardens – as well as a stupendous range of

beers, and good company!

There is a positive energy around the Festival, and

I for one love the fact that we are part of a tradition

that goes back many centuries. Barley has been

grown and malted in Norfolk for at least 1,200 years

and the pub scene in Norwich dates back to 1250. Of

course, we’re not all about history: the main aim is

to celebrate and enjoy the fantastic hospitality and

beer now on oﬀ er. Probably a greater choice than

ever before!

There are loads of people to thank for that choice,

and for City of Ale. The amazing licensees of the city;

the outstanding local brewers, maltsters and barley-

growers; the excellent local branch of CAMRA; our

stupendous sponsor Farnell Clarke; Norwich BID,

who helped get the Festival oﬀ the ground; and

Roger Protz and all the beer writers who have raised

our profile nationally.

And of course, a massive thank you for your

support! Enjoy our fine city, our fine ales and our

fine pubs! Finally, just a reminder to check the

opening times of venues before heading to them:

they all vary!!

Cheers!

PHILIP CUTTER - Chair - City Of Ale

The Murderers, Norwich

An independent, family owned, composite drinks distribution

company with a depot in the Norwich. With community, tradition

and sustainable business development at heart.

Developed over the last 29 years to support the drinks trade with freedom

of choice, knowledge, flexibility and complete transparency.

Trusted by all major brewers and distillers, and also supporting smaller

businesses to provide variety. Even given exclusivity on some outstanding

brands.

•

Beers, ciders, wines, spirits, soft drinks, snacks and sundries

•

Cask Ale cold store

•

Our own delivery fleet

•

Full technical services, festival set ups and consultations

•

Giving you the choice, for right products in the right place

And many more ……..

In an industry that is going through one of the hardest times

in it’s history. Are you getting the support you need?

Call us for an honest conversation, and see what we can do

for you with no obligation. Drinks distribution as it should be.

01603 481300

cityofale.org.uk

OUR SPONSOR

A word from our sponsor…

It’s been a great honour to be sponsoring Norwich City of Ale for the past 7 years. As an accountancy firm

who love working with our pub and brewery clients, I’ve always seen our sponsorship as a way to support

the industry locally.

For me, this year has been slightly diﬀ erent though.

Alongside Phil and the City of Ale team, Farnell Clarke have been much more involved in the planning and

organisation of the festival, something we were delighted to take on.

What this experience has shown me is the lengths those involved in the festival go to in order to make it a

success. From unique events being held at the pubs, to brewers supporting the all important launch party,

there’s a real sense of everyone pulling together to ensure it’s the best beer event of the year.

To those that have given their time and expertise to allow us as beer drinkers to have a month of ale

trailing fun, thank you.

All we need to do now is get to the pub and enjoy a delicious local pint!

JAMES KAY

Director, Farnell Clarke

The award winning digital first

accountancy group

www.farnellclarke.co.uk

cityofale.org.uk

WELCOME

Back in 1973 when the writer Christopher

Hutt published The Death of the English

Pub, he came to Norwich and found just

one pub serving real ale. The city once had

three big breweries, all bought and closed

by the London company Watney Mann.

As a result of this devastation, Norfolk, known

as “the grain basket of Britain” as a result of

producing the finest malting barley, had no

breweries and only a handful of pubs serving a

unique beer style that’s the envy of the world.

Scroll forward to 2024 and what a diﬀ erent

picture. Today there are 45 breweries in Norfolk.

Let’s say that again: FORTY-FIVE breweries

operating in the county.

The Society of Independent Brewers reports

that sales of cask beer are on the increase again

following the Covid lockdowns that saw pubs

closed and hand pumps immobilised.

More than a decade ago, when Dawn Leeder and

Phil Cutter launched City of Ale, they had no idea

how vital this initiative would be in restoring good

beer and brewing to the region. Now the pubs are

open, trade is good and the choice of fine ales is

bountiful. Over the coming weeks, visit the pubs

supporting City of Ale and raise a foaming pint to

the glory of cask beer.

ROGER PROTZ

Award winning beer writer and former

editor of The Good Beer Guide

City of Ale 2024

If possible, read this while listening to Things Can Only Get Better…

WELCOME

CAMRA welcome

Across the country, the big brewers and pubcos

are doing their best to transform pubs into soulless

drinking establishments, selling identikit products at

prices inflated by massive marketing campaigns – the

amount of money spent on campaigns to persuade

you to buy this ‘Spanish’ lager made in Tadcaster or

this one made by a Dutch company in Manchester is

eye-watering!

Fortunately, Norwich is blessed with dozens of small

and independent pubs selling ales brewed locally

using Norfolk’s excellent malt – did you know Nor-

folk-grown barley, converted to malt for brewing, is

some of the best in the world!

Smaller breweries have done their best to keep beer

prices down, but cannot absorb the higher costs

of energy, malt and hops resulting from the war in

Ukraine forever. The recent change to beer duty, in-

troducing a ‘lower’ rate of duty for beer sold through

pubs than through supermarkets, was welcome, but

far too small, and won’t be seen in pubs, as breweries

need to rebuild their margins.

Pubs’ overheads have also increased, especially

with uncontrolled increases in energy prices, and

footfall has decreased as those same increases aﬀ ect

customers’ ability to spend.

CAMRA will continue to press the government for

assistance for the hospitality trade, increasing the

gap between the draught and supermarket duty

rates, reducing VAT on small independent pubs, and

reforming business rates. We also support pubs and

breweries directly, organising socials to visit pubs and

drink the breweries’ beers, and by protecting pubs

from conversion and demolition.

Non-members are welcome on all our socials – check

out the details at norwich.camra.org.uk – and join us

to support Norwich’s excellent independent pubs!

IAN STAMP

Norwich and District CAMRA

On behalf of Norwich & District CAMRA (Campaign for Real Ale) I’d like to

welcome you to the 12th edition of the first ever city beer week, City of Ale,

celebrating Norwich and Norfolk beer, breweries, and pubs.

East Anglian Air Ambulance (EAAA) is a charity providing advanced critical care 24 hours a day, 365

days a year to the most seriously ill and injured people in the region by air and road.

From road traf ic collisions to cardiac arrests to medical emergencies, the charity’s specialist doctors,

critical care paramedics and pilots bring the advanced skills, equipment and medicine directly – normally

only found in a specialist emergency department – to the patient’s side in the fastest time possible.

The funds raised will give people in the region the best possible chance of surviving and recovering from a

life-threatening emergency. A heartfelt thank you for your kindness and support.

For more information about EAAA, please visit our website https://www.eaaa.org.uk and follow us

on Instagram @eastangliairamb

Helpline: 01603 300178

CHARITY

We are delighted to have

been chosen as the Norwich

City of Ale Charity for 2024.

cityofale.org.uk

Having visited

Norwich to help

celebrate City of

Ale many times

over the years, I’m

beyond excited

this year to be

able to enjoy it as

a recently arrived

resident of NR3.

I’ve been writing about beer for over twenty years,

written twelve books, and over that time, Norfolk

has acquired a very special place in my heart.

In 2015, for my book The Pub: A Cultural

Institution, I toured the country looking for pubs

with the best atmosphere. The book had to be

divided into equal sections around the country. In

some places, I struggled to make the quota. Here,

I had more than twice as many pubs that I wanted

to feature as I had room for. It’s the same judging

national pub competitions: the regional winners in

some areas aren’t as good as pubs that didn’t even

make the shortlist in Norfolk.

Now I’m here, it’s almost weird how good the

quality of the cask ale is. Having moved from

London, where it costs over £6 a pint and is

of extremely variable quality, I don’t think I’ve

yet had a bad pint in the city. And this is now

supplemented by some of the best modern craft

brewers in the country.

I can’t say that the beer and pubs were the main

reason I moved to Norwich (my wife would blow

her top if I did) but it was certainly a factor. The

most average pub out of the eleven we pass from

our new house when we walk into town is better

than our favourite pub where we lived back in

London. These pubs are full of pleasant, friendly

people. And they sit in a pretty, walkable city that

remains a well-kept secret to people who only

associate Norwich with Alan Partridge. There’s

rarely a day when we can resist popping in to one.

I’m looking forward to getting to know our local

pubs and brewers much better – and writing great

stories about them!

Cheers

PETE BROWN

Hello Norwich,

from your newest friendly,

neighbourhood beer writer!

REAL ALES CIDERS CRAFT BEERS

BEER GARDEN DOGS WELCOME LIVE MUSIC

BEER FESTIVAL: 22ND - 26TH AUGUST

OPEN DAILY FROM 12 NOON

91-9

Waterlo

Rd, Norwic

1EG

dukeofwellingtonnorwich@gmail.com

0160

441182

FIND

US ON

WELCOME

cityofale.org.uk

BREWERIES

Breweries

ADNAMS

Founded in 1872 Adnams is a leading brewer, drinks and

hospitality business in East Anglia.

Adnams.co.uk

E Adnams

Q @adnams

D @adnams

M AdnamsSouthwold

DURATION

Duration is a multi-award winning progressive Farmhouse

brewery in West Norfolk making beers that belong.

durationbeer.com

E Durationbeer

Q @DurationBeer

D @DurationBeer

AMPERSAND

We are a small brewery based in South Norfolk brewing

seasonal beers that showcase the ingredients and our

skills as a modern progressive brewer.

ampersandbrew.co

E AmpersandBrewCo

Q @ampersandbrewco

D @ampersandbrewco

FAT CAT

Multi award winning craft brewery. Their Marmalade

has been nominated as Champion Beer of Britain.

fatcatbrewery.co.uk

E fatcatbrewery

Q @fatcatbrewerynorwich

BARSHAM

In North Norfolk we grow Maris Otter barley to make

beautiful Norfolk born & brewed beers.

barshambrewery.co.uk

E barshambrewery

Q @barshambrewery

GRAIN

Owners of The Plough on St.Benedict’s Street. Brewery Tap

Room at South Farm, Tunbeck Rd, Alburgh, Harleston

IP20 0BS open 12 til’ 7 every Friday & Saturday.

grainbrewery.co.uk

E grainbrewery

Q @grainbrewery

D @grainbrewery

BRUHA

At Bruha simplicity and every day approachability is

our focus. The essence of being East Anglian.

bruhabrewing.co.uk

E bruhabrewing

Q @bruhabrewing

D @bruhabrewing

HUMPTY DUMPTY

Brewing Award Winning Cask and Bottle Conditioned Ales

from the Heart of the Norfolk Broads.

humptydumpty.com

E hdbrewery

Q @hdbrewery

D @hdbrewery

BULL OF THE WOODS

Handcrafted progressive ales made in the Waveney Valley.

Takeaway beers available. Opening times on social media.

bullofthewoods.co.uk

E Bull Of The Woods Brewing Co

Q @bull_of_the_woods_brewing co

LACONS

Established in 1760, reclaimed in 2013. Lacons have a rich

brewing history and continue to brew using Lacons’ original

yeast strains, endowing all new beer with centuries of brewing

heritage. Visit their website to discover Encore, Legacy, Afinity

and their Heritage Range of strong ales.

lacons.co.uk

E laconsbrewery

Q @laconsbrewery

D @laconsbrewery

CHALK HILL

Norwich’s longest running independent brewery, supplying

traditional English Ales in small batch brewing since 1993.

thecoachthorperoad.co.uk

E chalkhillbrewery

Q @chalkhillbrewery

MOON GAZER

Discover craft ale and lagers from North Norfolk’s Moon Gazer

ales who’ve been crafting award winning ales since 2012.

moongazerale.co.uk

E moongazerale

Q @moongazerale

D @moongazerale

cityofale.org.uk

Breweries

PANTHER

Award winning microbrewery based in North Norfolk.

Keep your eyes peeled for the Panther’s mark of high

quality real ale!

pantherbrewery.co.uk

E pantherbrewery

D @Pantherbrewery

WINTER’S

Award winning microbrewery based in Norwich. Est 2001.

At least 10 diﬀerent beers available during COA.

mrwintersbeers.co.uk

E mrwintersbeers

Q @winters_brewingco

D @wintersbrewery

POPPYLAND

No trip to Cromer is complete without visiting our award

winning Brewery & Distillery in West Street.

poppylandbrewery.com

E Poppylandbrewery

Q @poppylandbrewery

D @poppylandbrewery

WILDCRAFT

Brewing exciting craft and traditional beer while trying to

achieve the lowest carbon footprint possible.

Wildcraftbrewery.co.uk

E wildcraftbrewery

Q @wildcraftbrewery

D @wildcraftbrews

ST ANDREW’S

The most central brewpub in Norwich, serving our own beers

fresh from the on-site brewery.

standrewsbrewhouse.com

E St Andrews Brew House

Q @standrewsbrewhse

D @standrewsbrewhse

WOLF

Wolf Brewery has been a proud East Anglian producer of

the finest beers and ales since 1995. Using local hops and

ingredients, we strive to continue to push the boundary

with our recipes, creating truly unique beverages for our

customers to savour.

wolfbrewery.com

E wolfbrewery

Q @wolfbrewery

D @wolfbrewery

ST PETER’S

St. Peter’s Brewery was founded in 1996 and produces

traditional ales as well as an organic, gluten free

and alcohol free range.

stpetersbrewery.co.uk

E StPetersBreweryOficialPage

Q @stpetersbrewery

D @StPetersBrewery

WOODFORDE’S

Woodforde’s Brewery: great tasting beer brewed with passion

and pride for over four decades.

woodfordes.com

E woodfordesbeer

Q @woodfordesbeer

D @woodfordesbeer

STEAM - SHED

A brewery for Swafham for the first time in nearly 100 years!

Classic English Golden Ale brewed only with Boadicea hops

giving a gentle fruitiness with a slightly spicy finish making it

extremely drinkable!

steamshedbrewing.co.uk

E Steam-shed Brewing

TINDALL

Micro brewery & creators of high quality beer with the finest

often unorthodox ingredients.

• On-site & online store

• Local & nationwide Delivery

tindallbrewery.com

E tindallbrewery

Q @tindall_brewery

D @tindallbrewery

BREWERIES

GREEN TRAIL

Get bus times firstbus.co.uk/networknorwich

cityofale.org.uk

Leopold Rd

Christchurch Rd

Southwell Rd

Cecil Rd

City Rd

Hall Rd

Surrey St

Ber St

Rouen Rd

King St

York St

Newmarket St

A147

Unthank Rd

A11

Ipswich Rd

A146

Daniels Rd

Mile End Rd

Colman Rd

Earlham Rd

Grapes Hill

Dereham Rd

A146

A11

Christchurch Rd

Traﬀord Rd

Dover St

Mill Hill Rd

Park Lane

Denbigh Rd

Bethel St

A11

Onley St

CHAPELFIELD

GARDENS

Te Hop Rocket

152a Unthank Rd, Norwich NR2 2RS

b Blue line 25

Garden House

1 Pembroke Road NR2 3HD

b Blue line 26

Te Black Horse

50 Earlham Road NR2 3DE

b Blue line 26

Coach & Horses

Bethel Street

51 Bethel Street NR2 1NR

City Centre

Te Garnet

36 Market Place NR2 1RD

City Centre

Te Beehive

30 Leopold Road NR4 7PJ

b Pink line 10/11/12

b Turquoise line 13

b Green line 14/15/16

Sir Toby’s Beers

Market 182 & 183

Market Place NR2 1ND

City Centre

CITY OF ALE 2024

Please check

pub opening

times as some

may vary.

GREEN TRAIL

CITY OF ALE

2024

PURPLE TRAIL

Get bus times firstbus.co.uk/networknorwich

cityofale.org.uk

Te Woodman

11 N Walsham Rd, Norwich NR6 7QA

b Turquoise line 13

CITY OF ALE 2024

PURPLE TRAIL

CATTON

A1151

A1042

Constitution Hill

St Clements Hill

Constitution Hill

George Hill

School Lane

Chartwell Rd

Woodcock Rd

Wall Rd

Sprowston Rd

Denmark Rd

Rosebery Rd

Lawson Rd

Constitution Hill

Sprowston Rd

Magdalen Rd

Water

oo Rd

Silver Rd

Spencer St

Tillett Rd

Shipfield

Gertrude Rd

Pelham Rd

Mousehold Ln

Alford Grove

School Lane

SPROWSTON

MOUSEHOLD HEATH

SEWELL

PARK

Te Brickmakers

496 Sprowston Road NR3 4DY

b Pink line 11/12

Brewery Tap

98-100 Lawson Road NR3 4LF

b Pink line 11/12

Te Rosebery

94 Rosebery Road NR3 3AB

b Turquoise line 13

Te Duke of Wellington

91-93 Waterloo Road NR3 1EG

b Orange line 21/21A

Please check

pub opening

times as some

may vary.

Te Whalebone

144 Magdalen Road NR3 4BA

b Turquoise line 13

CITY OF ALE

2024

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