Rosewood_Catalogus 2024 EN

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ABOUT US

Rosewood is the premium umbrella brand of Dayes Pet Care B.V., a proud member

of the Dayes Group. In 2022, we happily welcomed Rosewood Pet Products to our

family. This union allows us to join forces and combine over 60 years of expertise and

knowledge in pet products.

At Rosewood Pet Products, we take pride in offering a wide range of high-quality,

non-food pet items such as bedding, toys, clothing, grooming essentials, and more for

dogs, cats, small animals, and everything in between. Dayes Pet Care B.V. specialises

in dog and cat snacks and feed, bringing their expertise to the lineup. Together, under

our premium retail brand Pets Unlimited, we’re honoured to be recognised as the #1

A-brand in the Netherlands for ‘dog snacks.’ It’s something we’re incredibly proud of!

As we move forward together under the brand name Rosewood, it’s an exciting

opportunity for both of us to excel in what we do best: enhancing the health and

happiness of even more pets. Our goal is to grow from being the #1 dog snack brand in

the Netherlands to becoming the most loved pet care brand worldwide.

This partnership represents a beautiful synergy. We both believe that pets are integral

parts of our lives and cherished members of our families. Just as we strive for the best

for our families, we want nothing but the best for our beloved pets too.

Rosewood is not just a pet product brand — we’re pet parents too! We take great pride

in our commitment to improving pets’ lives and bringing joy to their daily routines. We

are entrepreneurial, passionate and empathic. Our mission is to enhance the world of

pets each day through our:

Thoughtful design and delivery of treats, accessories, and play items that

prioritize quality, well-being, and choice.

With over 60 years of experience spanning the pet industry — from grocery to

online retail, pet speciality to value discount.

Our agile approach to meeting retailer demands, leveraging our extensive

experience and sourcing power to ensure every retailer offers the best selection

at competitive prices.

Forward-thinking product development that drives the market, with a focus on

positively impacting the well-being of the pet community.

OUR BELIEFS

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