WHERE
ENTREPRENEURS
THRIVE
36 Touch: A system for you to stay in touch with your database so that when it comes time for
them to ask any questions about Real Estate, they can't think of ANYONE else they'd rather ask.
It's a way to connect, REconnect, stay in touch and to train your database to stay in touch with
you.
4-1-1: The 4-1-1 is a productivity tool that drives your goal setting from the desired end results
to the present. 4-1-1 stands for four weeks, one month, and one year; but you must first set
the yearly goals and then detail monthly and weekly goals. It is not a to-do list; it’s a have-to-do
list.
8 x 8: A lead generation schedule consisting of eight touches over eight weeks. A high-impact,
high-saturation technique that is designed to put you in the number one position in the minds
of everyone in your Met database within an eight-week period.
Aha’s: A self discovery of a moment, statement or action you find inspiring, worth
remembering or motivational.
ALC-Associate Leadership Council: A group of individuals drawn from the top 20 percent of
Market Center producers.
Allied Resources: People in a position to help each other reach their goals. These are
individuals you have met that you expect either to do business with or to receive leads from
every year.
Associate: An agent who joins Keller Williams Realty is referred to as an associate because
they are treated like a stakeholder in an interdependent business model.
Big Rocks: If you are given a glass with different materials - large rocks, small rocks, pebbles,
sand, water; fit into the glass in different ways. By putting water first, then sand, then pebbles,
then small rocks, then big rocks, you would fit less material. But if you put the big rocks in first,
etc., you can fit more materials into your glass. This is a method of prioritization in your
business.
Big Why: The biggest motivational factor in your life that pushes you daily to excel and be your
best both personally and professionally.
KELLERISMS
OFFICE: 215-757-6100
584 MIDDLETOWN BLVD. A50, LANGHORNE, PA 19047