The Kelly+Partners Post - Issue 5 - July 2024

In issue 5 of The Kelly+Partners Post, Louise Cordina offers her insights on leading The Cordina Group, a fourth-generation poultry empire. She shares valuable lessons on the importance of differentiation, innovation through adversity, effective family business management, strategic succession planning and more. We also provide practical tools and tips to enhance your well-being, productivity, and health while working from home, courtesy of our friends at EQ Minds. Additionally, we recap the highlights from the Australian Federal Budget, offer tips for investment portfolio diversification, and share timeless wisdom from the king of advertising, David Ogilvy, plus much more.

ISSUE 5

JULY 2024

THE

HEALTHY

HEALTHY HABITS

FOR REMOTE WORK

PAGE 5

WEALTHY

THE AUSTRALIAN

FEDERAL BUDGET

2024-2025

PAGE 9

WISE

LOUISE CORDINA:

BUILDING A POULTRY

POWERHOUSE

PAGE 14

POST

‘IT’S VERY IMPORTANT IN ANY BUSINESS

TO HAVE THE RIGHT PEOPLE IN THE

RIGHT JOBS.'

LOUISE CORDINA

CONTENTS

Created by

BRETT KELLY

Edited by

ELLA MARTIN

Creative Directors

BRETT KELLY AND GARY CHESTNEY

Feature Writers

BRETT KELLY, JOSH THOMAS

KUN SINGH AND GARY CHESTNEY

Contributing Articles

EQ MINDS AND TRENT DOUGHTY

Art Director

GARY CHESTNEY

Graphic Design

LIZ PARICKA

Brand and Content Directors

BRETT KELLY, KUN SINGH

AND GARY CHESTNEY

Images

ADOBE STOCK IMAGE LIBRARY

CONNECT

WITH US

HOW WE

CAN HELP?

ISSUE 5 | JULY 2024

KELLY+PARTNERS

WISE

WEALTHY

HEALTHY

Healthy, Wealthy and Wise

Healthy Habits for

Remote Work

Zero Cost Tools for

Your Wellbeing

From the Australian Federal

Budget 2024-2025

Alternative Investments

Quotations of

David Ogilvy

Louise Cordina: Building a

poultry powerhouse

New Partners

Locations

22.

Harrison Goodman

Harrison Goodman: On

Track to Becoming a

Champion

Community

Careers

Page 3

HEALTHY, WEALTHY AND WISE

ISSUE 5

Healthy, wealthy and wise is the format of our newspaper. It makes

sense to us at Kelly+Partners because we believe, as a business, that

helping people sort out their financial situation gives them time, peace

of mind and capacity to focus on the important things in life.

Brett Kelly

Founder and CEO,

Kelly+Partners Accountants

ISSUE 5

HEALTHY

Page 4

ISSUE 5

Page 5

HEALTHY HABITS FOR

REMOTE WORK

Remote working has shifted the traditional

9 to 5 ofce culture towards a more ﬂexible

and asynchronous model. Instead of being

bound to a speciﬁc location and schedule,

some employees now have the freedom to

work when they are most productive, which

can vary from person to person.

With it comes challenges too. Take the

home ofce setup, for instance. Companies

usually splash out on fancy ergonomic gear

to keep their employees comfortable and

healthy. At home, not so much. Many of us

are making do with makeshift setups that

leave us with bad posture, aches and pains.

Moreover, the sedentary lifestyle associated

with reduced outdoor activity poses risks of

metabolic diseases, while diminished social

interactions in the virtual work environment

may contribute to psychosocial health

concerns.

In this article, we explore various tips and

strategies aimed at mitigating the health

and ergonomic risks associated with

working from home.

To ensure optimal remote work,

attention should be directed

towards four key areas

1. CONSISTENT ROUTINE

Maintaining a consistent routine when

working remotely is essential for several

reasons. Firstly, it helps establish boundaries

between work and personal life, preventing

burnout and promoting mental wellbeing.

A routine provides structure and discipline,

enhancing productivity by minimising

distractions and procrastination. Additionally,

consistency fosters accountability, ensuring

tasks are completed efciently and

deadlines are met.

A regular schedule also facilitates

communication and collaboration with

colleagues, as they know when to expect

your availability. Overall, a consistent

routine when working remotely promotes

balance, productivity, and overall success in

both professional and personal spheres.

2. ERGONOMIC WORKSTATION

Creating an ergonomic workstation when

working remotely is crucial for maintaining

physical health, productivity, and overall

wellbeing. An ergonomic setup minimises

the risk of repetitive strain injuries, back

pain, and discomfort associated with

prolonged sitting. Proper ergonomics

promote good posture, reducing the strain

on muscles and joints and preventing

long-term musculoskeletal issues. An

ergonomic workstation also enhances

productivity by reducing fatigue and

increasing comfort, allowing for longer

periods of focused work.

Moreover, prioritising ergonomics

demonstrates a commitment to

employee health and safety, fostering

morale and job satisfaction. Overall,

investing in an ergonomic workstation

when working remotely is essential for

promoting health, productivity, and overall

workplace satisfaction.

3. SOCIAL INTERACTION

Everyone who has worked in an ofce

knows it can be disruptive having people

constantly stopping at your desk and

chatting or saying hello. Humans are tribal

animals, and these interactions at lunch or

around the proverbial water cooler are very

important for our emotional health.

The importance of social interaction when

working remotely cannot be overstated.

Social interaction fosters a sense of

belonging, camaraderie and connection

among remote team members. It helps

combat feelings of isolation and loneliness,

promoting mental wellbeing and reducing

the risk of burnout.

Regular social interactions also facilitate

communication, collaboration, and

teamwork, enhancing productivity and

creativity. Furthermore, social interaction

also allows for the exchange of ideas,

knowledge sharing, and professional

development opportunities, contributing

to individual growth and team cohesion.

Incorporating social interaction into remote

work environments helps build a supportive

and inclusive culture, leading to happier

and more engaged employees.

4. EXERCISE AND MOVEMENT

One of the biggest losses when working

remotely relates to our exercise routine.

When working from an ofce you are, at

the very least, moving to get to and from

work and navigating the ofce space with

colleagues. At home it’s very easy to move

from the bedroom to the ofce and back

again with limited movement throughout

the day, apart from getting something to

eat from the kitchen.

Employees working from home should be

sure to plan regular breaks that include

some form of movement and exercise.

This can be as simple as going for a walk

around the block, doing some meditation/

mindfulness in the backyard or completing

some simple stretches or yoga. As much as

possible these activities should incorporate

time outside, to get some much-needed

sunlight and Vitamin D.

Wellbeing is the must-have lifestyle phrase of the moment, but with the

abundance of boujee yoga studios, expensive Bali retreats, and rigorous

detox programs, it can be easy to feel it’s a lifestyle that is unattainable.

You don’t need to have the latest product to take care of your wellbeing. You

have everything that you need in your body and mind, you just need to know

how to make them work better for you.

ZERO COST TOOLS FOR YOUR

WELLBEING

ISSUE 5

Page 6

MEDITATE

A common misconception with

meditation is that people don’t feel they

are doing it 'right'. There is no right or

wrong way to meditate. Meditation is

not a way to rid the mind of thoughts

completely, but rather to experience the

racing mind with compassion.

When you first begin meditating there

can be a lot of head noise, however,

just like any skill, it becomes easier over

time. Until eventually, you find those

moments of pure silence, and complete

presence - and that’s where the

magic lies.

The benefits of meditation are endless,

including increased self awareness,

reduced negative emotions, enhanced

self compassion and also helps shrink

the size of your amygdala, which is the

part of the brain responsible for stress

and anxiety.

Set a timer for 10 minutes, sit there,

close your eyes and focus on your

breath. It may feel uncomfortable to

begin with, however this is the point,

getting used to being completely within

your own mind and body.

Bookmark these free online meditation

tools including Insight Timer, Youtube

and Spotify. Head to our website for a free

guided practice with Chelsea Pottenger.

JOIN A COMMUNITY

GROUP

Being part of a community can have

a profoundly positive efect on your

mental and emotional wellbeing.

Community involvement provides

a sense of belonging and social

connectedness. It can also ofer extra

meaning and purpose to everyday life.

Write down a list of interests and

hobbies, then start looking for like-

minded communities through social

media, meetup.com or ask friends and

family if they know any.

TRY THIS BREATHING

TECHNIQUE

Breath-work is one of the greatest tools

you can use for your overall wellbeing,

and the best part is - it’s entirely free!

Deep belly breathing, with a focus on

extending your exhalation, activates

your parasympathetic nervous system

(your rest and digest system) which

calms your body and sends signals to

the brain that you’re safe, leading to

reduced levels of stress and anxiety.

Try this: 4-7-8 technique. Breathe in

through your nose for a count of 4, hold

for a count of 7 and out of your mouth

for a count of 8. Repeat for 5 minutes or

until you feel your body relax.

GO FOR A COLD DIP IN

THE OCEAN

Cold water swimming activates your

endorphins. What are endorphins? They

are the feel good chemicals that block

the perception of pain and increase

your sense of wellbeing! Cold water

swimming can be seen to have similar

efects as the 'runners high'.

Cold water is also an incredible tool

for increasing your stress tolerance.

By deliberately putting your body

through the physical stress of cold

water immersion, it helps to increase

your ability to self-regulate, boosting

your capacity to cope with life’s ups

and downs.

GET UP AND MOVE

Physically moving your body – e.g.

pilates, yoga, boxing, running, walking

– is one the best tools you can use for

your own wellbeing. When you move

your body, you release endorphins

(those feel good chemicals we

mentioned earlier) which helps to

relieve stress and improve your mood.

Exercise is also a great way to take a

break from technology and everyday

challenges and responsibilities.

Whilst there are so many studios and

gyms out there, you can also ﬁnd free

classes online. See Yoga with Adrian or

MadFit on YouTube.

Alternatively, if you only have 5 minutes,

try this quick mood booster workout:

• 30 seconds burpees

• 30 seconds plank

• 30 seconds push ups

• 30 second leg raises

• 30 seconds squats

• 30 second break

X 2

BONUS

The EQ Minds newsletter and blog.

Our free newsletter and blog is here

to support your wellbeing. Get simple,

practical tips you can add to your

routine so you can feel stronger and

happier every day.

www.eqminds.com

5 ZERO COST WAYS YOU CAN

IMPLEMENT WELLBEING INTO

YOUR DAILY LIFE

ISSUE 5

Page 7

Article by EQ Minds

ISSUE 5

WEALTHY

Page 8

ISSUE 5

KEY TAKEAWAYS

FROM THE AUSTRALIAN FEDERAL

BUDGET 2024-2025

Page 9

BE BETTER OFF SHOW

In this edition of the Be Better Off

Show, join us as host Brett Kelly

and the Kelly+Partners Tax team,

Tony Nunes and Lishi Huang,

unpack the key takeaways for

your personal, business and

private wealth finances.

Changes to individual

tax rates

These changes give a break

to low and middle-income

earners by lowering the tax

on their income.

Small business instant

asset write-of

Extension of the $20,000

instant asset write-of

scheme for businesses

with a turnover of less than

$10 million.

Further support for the

ATO tax compliance

program

Continuation of several

successful ATO tax

compliance programs.

Changes to the CGT

regime for non-

residents

Non-residents that have

CGT gains on shares

exceeding $20 million have

to notify the ATO.

Increased scrutiny on

royalties paid to non-

residents

Signiﬁcant Global Entities that

have mischaracterised or

undervalued royalty payments

may be subject to penalties.

SCAN QR CODE

TO LISTEN TO

THE PODCAST

ISSUE 5

THE CASE FOR

ALTERNATIVES:

DIVERSIFYING

PORTFOLIO ASSET

ALLOCATION

The Case for Alternatives:

Diversifying Portfolio

Asset Allocation with

Kelly+Partners Alternative

Investments

In the realm of investment, the age-

old adage ‘Don’t put all your eggs in

one basket’ holds true, emphasising

the importance of diversiﬁcation. While

traditional asset classes like stocks and

bonds have long been the cornerstone

of investment portfolios, the landscape

is evolving, with investors increasingly

turning to alternatives to enhance

diversiﬁcation and potentially boost

returns. This paradigm shift is evident

not only in the portfolios of institutional

investors but also in the strategies of

individual investors seeking to fortify their

ﬁnancial future.

In Wealth Management, Alternative

Investments refer to asset classes besides

the traditional equities, ﬁxed income

and cash. These may include real estate,

private credit, private equity, hedge funds,

and other non-traditional assets. The

appeal of alternatives lies in their potential

to generate returns that are less correlated

with traditional markets, thus providing

diversiﬁcation beneﬁts and potentially

enhancing risk-adjusted returns. Despite

these beneﬁts, it is often the case that most

individual or family groups have an under-

allocation to alternatives compared with

their institutional counterparts.

One notable segment where alternatives

have been extensively utilised with

remarkable success is in the investment

portfolios of large US university

endowments. These institutions, entrusted

with safeguarding substantial assets to

support their educational missions in

perpetuity, have long been at the forefront

of innovative investment strategies.

Their embrace of alternatives reﬂects a

sophisticated approach to asset allocation

aimed at achieving long-term growth

and stability.

Page 10

AVERAGE ALLOCATION TO ALTERNATIVES

Large gap

for individual

investors

Global Pension Assets, Study

2016, Willis Towers Watson:

National Association of College

and University Business Ofcers

2016 Study (Equal-weighted

Average); Money Management

Institute, ‘Disruption of

Alternative Investments through

Wirehouses,’ 2016.

INSTITUTIONS VS. INDIVIDUALS

Pensions

Endowments

Individual Investors

27%

29%

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