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Department of Journalism and Mass Communication
Introduction
In the ever evolving world, the role of media and communication has never been more crucial. From traditional newspapers to
digital platforms, journalism remains at the forefront of informing, educating, entertaining and engaging audiences worldwide.
Program of Journalism and Mass Communication at University of Jammu is designed to equip students with the necessary skills and
insights to thrive in this dynamic field. Whether student aspires to be a reporter breaking news on the front lines, a multimedia
journalist telling stories through various mediums, or a strategic communicator shaping public perception, our curriculum provides a
comprehensive foundation.
In this program, students will explore a diverse range of subjects, including journalism ethics, media law, news writing, multimedia
storytelling, and audience engagement strategies. This program emphasizes critical thinking, ethical decision-making, and cultural
awareness, empowering students to become informed, ethical, and socially responsible communicators.
Vision
Vision of the Department of Journalism and Mass Communication is to cultivate a new generation of media professionals who are
not only skillful at dealing with the complexities of the modern media landscape but are also committed to upholding the highest
standards of journalistic integrity, ethical communication, and social responsibility. We envision a future where journalism and mass
communication serve as pillars of democracy, developing transparency, accountability, and civic engagement. We wish to establish
worldwide benchmarks for media education, research, outreach, and training. We aim to utilize cutting-edge technology to cultivate
a knowledge-driven information society, developing human development, empowerment, and participatory democracy.
Program Outcome and Course Outcome
The Program outcomes and course outcomes for a journalism and mass communication program typically align with the overarching goals of
preparing students for careers in media, journalism, communication, and related field. The program enables the students to be proficient in all
the basic concept of journalism and mass communication to prepare for qualifying exams like NET/SLET. It focuses on experiential learning for
readiness for the job market. The program further acquaints the students with different areas of study in journalism and mass communication
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to provide them with wider opportunities for research. The program focuses on higher order thinking, conceptual and critical cognition skill to
enable for various placement opportunities in academic and other related sectors.
PROGRAMME OUTCOMES
Program outcomes for a journalism and mass communication program typically encompass a range of skills and knowledge that prepare
students for careers in media, communication, journalism, public relations, and related fields.
PO1-Critical Thinking and Analysis: The student is trained to demonstrate the ability to critically analyze media content, identify biases, evaluate
sources, and assess the credibility of information.
PO2-Effective Communication: The student is enabled to be proficient in written, verbal, and visual communication, capable of conveying
information accurately and compellingly across various media platforms.
PO3-Media Production Skills: The student is provided hands-on experience with various media production tools and techniques, including
writing, editing, photography, videography, audio production, and graphic design.
PO4-Media Literacy: The student is trained to possess a deep understanding of the role of media in society, including its influence on culture,
politics, economics, and social issues.
PO5-Ethical and Legal Considerations: The student is familiar with ethical principles and legal regulations governing journalism and media
practices, including issues related to privacy, accuracy, fairness, and defamation.
PO6-Research Skills: The student is enabled to conduct comprehensive research using both traditional and digital methods, gather data, analyze
findings and present results effectively.
PO7-Audience Engagement: The student is trained to understand audience behavior and preferences, and be able to engage and interact with
diverse audiences through compelling storytelling and strategic communication strategies.
PO8-Media Management and Entrepreneurship: The student acquires knowledge of media management principles, including budgeting,
marketing, audience development, and business models.
PO9-Beat Reporting: The student is trained in basic concepts of journalism and reporting on different beats.
PO10-Designing and Layout: The student is trained in the design, layout and production of newspaper both theoretically as well as practically
through the Quarterly ‘JU Post’ published by the department.
PO11- Digital Media: The student is well acquainted with the intricacies of Digital Journalism to conform to the changing media landscape.
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PO12- Public Relations and Advertisement: The student is trained with the concepts of Public Relations and Advertisement.
PO13- Proof Reading and Editing: The student is trained in the techniques for identifying and correcting errors in grammar, punctuation,
spelling, and syntax. Additionally, student may learn how to improve clarity, coherence, and conciseness in written content.
PO14- Employability: Features like practical, visits to media houses; educational tours, hands-on-training and internship are embedded within
the program to ensure job readiness ad good placement opportunities for the students.
PO15- Field Knowledge: Regular interactions with renowned experts from the field enable the students to acquire knowledge about the field in
journalism.
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COURSE OUTCOMES
Semester I
Title
Course Code
Course outcome
code
Course Outcomes
Introduction to
Journalism
and Media Studies
PSJMCTC-101(Theory)
PSJMCPC-101(Practical)
CO1
The student is acquainted with the functions and role of journalism
in society. The student acquires knowledge about history, evolution
and development of journalism.
CO2
The student is trained to deal with numerical and data, besides
understanding role of research in journalism, enabling analytical
ability.
CO3
Student gets to know about media landscape of different countries
leading to employability skills outside the country.
CO4
The student gets knowledge about great Indian editors and
prominent newspaper organizations.
CO5
The student gets hands on training about use of various tools of
journalism, thus strengthening their core skill.
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Mass Communication:
Concepts and Theories
PSJMCTC-102(Theory)
PSJMCPC-102(Practical)
CO1
The student is acquainted with the basics of the process of mass
communication.
CO2
The student acquires knowledge of various models and theories of
communication.
CO3
The student understands the role of public opinion and ideology in
mass media, leading to critical thinking.
CO4
The student is acquainted with media ownership patterns.
CO5
The student gets a practical knowledge of conducting interviews,
thus developing the interviewing skills.
CO6
The student gets a practical knowledge of covering press
conferences, meetings and speeches, thereof providing students
with real-time experience of the field.
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Journalism1: News
Concepts,
Writing Styles and
Reporting
Techniques
PSJMCTC-103(Theory)
PSJMCPC-103(Practical)
CO1
The student is acquainted with the knowledge of classification of
newspaper as a recorder of news and events, as an organ of public
opinion, instrument of social service, and promoter of democracy,
leading to acquiring informed citizens.
CO2
The student understands the role of the editor-functions and
responsibilities and also editorial freedom and the role of the editor
in recent perspective Chief Sub editor and Sub editors, enhancing
organizational awareness.
CO3
The student is enabled to identify the role of the reporter and
his/her duties and responsibilities. Various duties responsibilities &
qualities of a chief reporter, foreign correspondent, special
correspondent, bureau chief, district correspondent. This instills
code of ethics and also prepares the student for employability at
national and international media houses.
C04
The student knows about different structures of news writing
(inverted pyramid structure), Intro, lead and language of news
writing, objectivity, writing techniques on society, fashion, music and
arts, education, employment opportunities, health, environment and
financial reporting.
C05
The student understands News and its elements, news sources and
different types of news.
CO6
The student is trained to write different types of headlines, thus
honing their core skill of writing creative headlines.
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Journalism 2 : Editing
PSJMCTC-104(Theory)
PSJMCPC-104(Practical)
CO1
The student is acquainted with understanding of editing process and
provided hands-on training for the same.
CO2
The student understands fundamentals of news editing and is
exposed to experiential learning through practical.
CO3
The student learns about the layout of the newsroom hierarchy and
functions.
CO4
The student is trained for photo-editing process with basic
understanding of photography skills, thus widening the domain of
employability as photographer. The students get hand-on-training
through participation in the workshops ad activities of the
photography club.
CO5
The student is enabled to develop skills in various aspects of editing,
such as grammar, style, structure and clarity.
CO6
The student learns to identify and correct errors, enhance
readability, which prepares the student for employability in the
profession of proof reading at national and international media
houses.
8
Elective Paper (Any one) (Newly Introduced)
Lifestyle and Sports
Reporting
PSJMCTE-105
CO1
The student is acquainted with fashion reporting lifestyle and
entertainment journalism
CO2
The students acquires the skill of Writing on fashion trends.
CO3
The student acquainted with Evolution of sports journalism and
structure of sports columns.
CO4
The student learns about FIFA, ICC, IOC, international Games
Federation and National Games.
CO5
The students is enabled in different beats and prepared for freelance
writing in any national or international newspapers, thus ensuring
employability.
9
Writing skills for Mass
Media
PSJMCTE-106
CO1
The student is acquainted with sentence construction, developing a
story with hints and Cloze Test.
CO2
The student is trained in writing skills for various media platforms,
including print, electronic and digital.
CO3
The student is acquainted with role of translation in media writing
and different tools of translation.
The student gets experiential learning through participating in the
activities of the Translation Club.
CO4
The student learns about Gathering Information Narrative Discourse;
Descriptive Discourse; Argumentative Discourse.
CO5
The student is trained in better use of language in writing.
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Semester II
Course Code
Title
Course outcome code
Course Outcomes
Development
Communication
PSJMCTC -201
(Theory)
PSJMCPC -201
(Practical)
CO1
The
student
acquires
the
understanding
of
development
communication
and
development
journalism.
CO2
The student learns about identifying communication
needs and designing Social Campaigns.
CO3
The
student
learns
about
participatory
communication, community radio and inclusion of
marginalized.
CO4
Student is trained with folk mediums and different
developmental campaigns by creating documentaries,
pamphlets for creating awareness among masses, thus
acquiring hands-on training.
CO5
The student gets experiential learning through various
field visits.
CO6
The student acquires hands-on-training through
participating in various activities of the University
Community Radio.
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