There is no ‘one way’ of getting anti-racism right. It includes many elements.
Some important steps in the process of becoming anti-racist that are particularly relevant for brand and
communications include:
•
actively and openly communicating about racial justice / injustice (in a way that is relevant to, and
linked to the organisation’s work)
•
celebrating and centering Global Majority communities and narratives (to counter white dominant
narratives and assumptions)
•
addressing racist inequity in storytelling (for example, disparities in who gets quoted versus who gets
talked about),
Language
Language evolves all the time. It’s important to highlight specific terms here, as they appear throughout
the report. Anti-racism. Being not racist is not the same as being anti-racist. Anti-racism is an active and
sustained practice over the long term, focused on challenging and dismantling racism.