It can’t replace a photographer or artist.
But it is something of a creative shortcut
VISUALISATION
WITH MIDJOURNEY
Midjourney is a powerful art generator that can produce
unique reference images that are usually much better
than the average stock library. This can be great for
moodboarding. It’d be trickier for storyboarding where
you’re referencing specific types of angles, framing and
composition – though not impossible. Of course, it can’t
replace a photographer or artist. But it is something of a
creative shortcut. The question is how much should we
cut corners?
The concept is still conceived by the ‘AI artist’. There still
needs to be an idea in the prompt, conceived by a human,
rooted in words. The tool in and of itself, can’t replace the
creative thinking that goes into it. Undoubtedly, it’s great for
creative exploration from multiple angles and considering
a wider range of possibilities, in turn, stimulating your
imagination and sparking new ideas.