PsychCentral Brand Guide 2022

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OUR ATTRIBUTES

illuminating

We aren’t just passionate about mental

health — we’re downright fascinated

with it. As such, we have an appetite for

new information and perspectives, and

we remain committed to providing the

most accurate, reliable information at our

disposal.

How it comes to life:

We inspire our readers to go deeper,

drawing out their natural interest in

psychology and tangential topics with

accessible, digestible content that is

backed by medical professionals.

We ignite action, helping readers connect

the dots and apply these insights in their

everyday lives and whole-body health.

We stay relevant and diligent about

including the latest advancements and

insights in the field of psychology.

How it comes to life:

We remain optimistic without

overpromising, reassuring our readers

that change is always possible, no matter

where they begin.

We approach content with a strength-

based perspective, focusing on

empowering readers rather than

overwhelming them.

We foster confidence and rely on clear,

actionable messaging to ensure we equip

readers with next steps and proactive

measures to protect their mental health.

How it comes to life:

We use an evidence-based approach to

ensure that the information is medically

accurate, up-to-date with current standards

of care, and patient-focused.

We are brave enough to admit when the

evidence is limiting or not applicable to

the reader. In these situations, we lean on

lived experience to help those in need of

resources.

We are radically inclusive, knowing that true

mental health cannot exist without equitable

access to information that takes ALL

experiences into account.

fortifying

Mental health isn’t meant to identify what’s

wrong with us — it should uncover our

strengths, deepen our self-awareness, and

provide greater resilience for the journey

ahead.

open

We strive to include all voices without stigma

or shame, sharing insights from both clinical

and experiential perspectives.

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