PsychCentral Brand Guide 2022
Welcome to interactive presentation, created with Publuu. Enjoy the reading!
Brand Guide
We’re Psych Central
This brand book is designed to
communicate who we are and how
we show up in the world. It begins by
looking inward, understanding what
we believe in and what we stand for,
and then uses that to inform how we
bring that ethos to the eyes and ears
of our audiences.
With this document as our guide,
we move forward with intention
and focus, helping to reinforce our
messaging and working together
toward a more self-aware, self-
actualized life for all.
BRAND STRATEGY
4 Our Story
5 Our North Star
6 Our Purpose
7 Our Attributes
9 Our Positioning
10 Our Audience
12 Our Benefits
13 Our Manifesto
14 Brand Summary
BRAND ELEMENTS
16 Logo
22 Typography
25 Color Palette
APPLICATION
27 Photography
44 Conceptual Imagery
48 Illustration
51 Website
Since its early days, Psych Central has understood
the power of connecting people and providing
support. We knew these goals were particularly
important in mental health, an area where people
often feel alone in their experience and lack credible
information.
So, we created a community that would become a
resource for real life. Through this collective efort,
we are able to validate experiences and share
the many voices of people and physicians. We
take a comprehensive and actionable approach,
empowering people to see the whole picture and
guide them to what they need. By focusing on
building resilience, we enable those working on their
mental health to lead the life they want to live.
OUR STORY
We believe that with the right mental health tools and support
anyone can thrive in their whole-body health.
We provide a stronger, evidence-based foundation for greater
emotional well-being and deeper self-awareness.
Psych Central
stands for
OUR NORTH STAR
OUR PURPOSE
Psych Central exists
to help people realize
a more self-aware,
self-actualized life.
We share new and emerging
perspectives in the field of
psychology. With a deeper
understanding of the human
condition, we empower people
to live in a more empathetic,
intentional way.
OUR ATTRIBUTES
illuminating
We celebrate curiosity and discovery,
while also keeping an ear to the ground
for new, trusted insights and information.
fortifying
We understand that mental health is
a marathon, not a sprint. We focus on
building endurance for the journey ahead.
open
We embrace diverse, evidence-based
perspectives, and approach mental health
without shame or judgment.
OUR ATTRIBUTES
illuminating
We aren’t just passionate about mental
health — we’re downright fascinated
with it. As such, we have an appetite for
new information and perspectives, and
we remain committed to providing the
most accurate, reliable information at our
disposal.
How it comes to life:
We inspire our readers to go deeper,
drawing out their natural interest in
psychology and tangential topics with
accessible, digestible content that is
backed by medical professionals.
We ignite action, helping readers connect
the dots and apply these insights in their
everyday lives and whole-body health.
We stay relevant and diligent about
including the latest advancements and
insights in the field of psychology.
How it comes to life:
We remain optimistic without
overpromising, reassuring our readers
that change is always possible, no matter
where they begin.
We approach content with a strength-
based perspective, focusing on
empowering readers rather than
overwhelming them.
We foster confidence and rely on clear,
actionable messaging to ensure we equip
readers with next steps and proactive
measures to protect their mental health.
How it comes to life:
We use an evidence-based approach to
ensure that the information is medically
accurate, up-to-date with current standards
of care, and patient-focused.
We are brave enough to admit when the
evidence is limiting or not applicable to
the reader. In these situations, we lean on
lived experience to help those in need of
resources.
We are radically inclusive, knowing that true
mental health cannot exist without equitable
access to information that takes ALL
experiences into account.
fortifying
Mental health isn’t meant to identify what’s
wrong with us — it should uncover our
strengths, deepen our self-awareness, and
provide greater resilience for the journey
ahead.
open
We strive to include all voices without stigma
or shame, sharing insights from both clinical
and experiential perspectives.
OUR POSITIONING
and empowers its readers
to be proactive in their
mental health journey.
Psych Central is a modern,
evidence-based resource that
breaks down
stigma
OUR AUDIENCE
We’re for those who want to become more resilient
and engage more deeply with mental health.
Psych Central exists for everyone,
but we think about our core audience as two distinct groups:
10
connection seekers
vital achievers
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53