OUR ATTRIBUTES
• We are informative, always
keeping facts at the forefront
of what we say and do.
• We are clear, concise,
and to the point.
• We are objective and committed
to delivering scientifically backed,
peer reviewed information
in a comprehensive manner
FACTS-FIRST
We put truth at the core
of everything. We deliver
information with journalistic
precision, accuracy, and
integrity, making it simple
for our readers to get to the
heart of what we’re saying.
APPROACHABLE
We help all our readers
understand in-depth and
detailed health and wellness
content. Scientific material
can be daunting, and we
remove the barriers for those
who want to pursue the facts.
INQUISITIVE
We believe that
knowledge is a lifelong
and empowering pursuit.
We share this passion
with our readers and
want to spark curiosity
and enthusiasm in them.
• We are curious and invite our
readers to take the journey from
observation to finding with us.
• We are passionate about scientific
news and believe in the significance
of what we share.
• We are inspiring and encourage
our readers to keep questioning
and seeking new knowledge.
• We are helpful and generous, making the
impenetrable understandable, so that we
sound and feel like a human, not a textbook.
• We are supportive, meeting our readers at their
proficiency level and never dumbing things down.
• We are compassionate and caring, with a strong
belief in health equity and the principle that health
and wellness information should be inclusive
to everyone who seeks it out.
HOW IT COMES TO LIFE
HOW IT COMES TO LIFE
HOW IT COMES TO LIFE