Healthline Brand Guide 2022

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OUR ATTRIBUTES

welcoming

We relate to our readers on a human level,

listening intently, leading with our hearts,

and understanding that the pursuit of

health and wellness is endless, personal

and often challenging.

How it comes to life:

We steer clear of judgement, actively

question assumed truths and stigmas,

and are always inclusive, representing all

people in our work.

We have compassion, complementing our

clinical content with human connection

and staying with our readers through every

step of their journeys.

We reassure our readers, helping them

navigate difcult situations with peace of

mind, acceptance and hope.

How it comes to life:

We provide trustworthy, objective, and

reliably-sourced content rooted in medical

expertise.

We make complicated information

understandable, accessible and digestible

for all who seek it out.

We complement our content with

actionable ideas and usable, interactive

resources.

How it comes to life:

We support our audiences, always

considering the whole-person and

advocating for a mind, body, and spirit

approach to wellness.

We instill confidence in our readers to

make choices and take action with their

own best interest at heart.

We help our readers, directing them to

services and products that could get them

the results they’re after.

straightforward

We simplify health and wellness information,

making complex topics approachable,

anticipating readers’ questions and clearly

directing them to what they need.

empowering

We give people the tools and

encouragement they need to fee assured

and able, galvanizing them take action and

find agency in their own health and wellness

journeys.

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