Healthline Brand Guide 2022
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BRAND STRATEGY
4 Our Story
5 Our North Star
6 Our Positioning
7 Our Purpose
8 Our Attributes
10 Our Audience
12 Our Beneļ¬ts
13 Our Manifesto
14 Brand Summary
BRAND ELEMENTS
16 Logo
23 Typography
25 Color Palette
APPLICATION
28 Photography
35 Illustration
40 Collage
41 Medical Illustration
42 Product Crops
44 Infographics
45 Website
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