1 - Sustainability Awareness (10-15 years)

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PLANNED

OBSOLESCENCE

Imagine you have a smartphone that you really like and

use every day. But after a while, it stops working or you

notice that a new and improved version of the smartphone

has come out. The company that made your smartphone

did this on purpose so that you would want to buy the new

one. They did this by making your smartphone only last for

a certain amount of time, even though it could have lasted

longer.

This is called planned obsolescence. Companies do this on

purpose to encourage people to keep buying their

products so they can earn more money. This is really not

fair because it makes people waste their old smartphones

and buy new ones all the time, even if they don't need to.

TYPES OF OBSOLESCENCE

Obsolescence is a term used to describe when

a product is no longer useful or in demand.

There are several types of obsolescence,

including:

Planned Obsolescence: This is when a product is

designed to only work for a limited amount of time or

operations.

Indirect Obsolescence: This occurs when the parts

needed to repair a product are unavailable or it's not

practical to fx it.

Incompatibility Obsolescence: This happens when

technology advances and older products can't run new

software updates efciently.

Style Obsolescence: This is related to marketing

campaigns that make people want to replace products

that are still functional but not the latest style.

While product obsolescence can lead to economic

growth and new technological advances, it also has some

negative efects. Quick obsolescence can encourage

people to buy too much stuf and increase consumer

debt, especially among those who don't have much

money. It can also make people lose trust in the market

and harm the environment because we use too many

resources and create too much waste.

E-WASTE. HOW OFTEN DO YOU

BUY A NEW PHONE? (NEWS)

“Do you get a new phone when your old one breaks, is

beyond repair or just because you want to update to a

more modern one?

What do you do with your old phone, laptop or other

electronics when they no longer serve you purpose? Do

they stay tucked in a drawer somewhere in the house,

do you sell it, throw it away or recycle it?

Did you know that electronics contains valuable

materials like gold, copper, silver and palladium? As well

a lot of metals and materials that are harmful for people,

animals and the environment? When electronic

products come to the end of their life, they become

waste. Electronic waste.

In 2016, around 45 millions tons of electronics were

thrown away.

But what happens to the product once it’s discarded of,

or preferably recycled?

E-Waste is a term used to cover items of all types of

electrical and electronic equipment (EEE) and its parts

that have been discarded by the owner as waste

without the intention of re-use.”

PLANNED OBSOLESCENCE:

WHY THINGS DON'T LAST

In the fght against planned obsolescence, the

European

Parliament

wants

to

set

minimum

resistance criteria for products and better inform

consumers about their durability. The aim is to

encourage repair and reduce waste.

THE YEAR RIGHT TO REPAIR

BECAME ESSENTIAL

Repairable products and waste prevention is not only a

matter of European policies. Across Europe, there's a lot

going on both at national and local level!

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