RE OF
RACY
questions, probe the responses, and
propose actions and solutions. We
will support research and evidence-
based instruction, and we will
disseminate what we know in every
possible way to ensure teachers get
what they need.
We are energized and galvanized
in thinking about the endless
possibilities of how this storied
organization can build upon its
legacy and truly transform literacy
and education.
ILA is about standing out. ILA is
about leading and leadership—not
following. ILA is about setting the
standard for teaching literacy and
serving as an unfailing advocate
of literacy educators who strive
to effectively teach students
worldwide, so they can be and
will continue to become engaged,
contributing global citizens.
That is our focus.
We are ILA, and this is
the future of literacy.
2014
JANUARY
A satisfaction survey is sent out
to ensure members continue to
be part of the process ahead.
FEBRUARY The
announcement is made that
the annual conference will
be moved to July in 2015, in
response to high interest from
members for a shift to a summer
date.
APRIL Invitations are sent
to a pool of members and past
leaders to join the rebranding
research team as ILA Brand
Ambassadors.
2015
JANUARY
The official transformation
to ILA begins!
NOW–JULY The new website
will be unveiled, along with newly
redesigned journals, Reading Today,
membership cards, e-blasts, newsletters,
and more.
JULY Join us in St. Louis for the
first-ever ILA conference, the first of
many transformational opportunities to
come.
MAY A kickoff for the
rebranding team is held at the 2014
conference in New Orleans. Later,
a “brand equity survey” is sent to
members and nonmembers to find
out how the organization is viewed.
The team pores over the data
collected.
Months of interviews and
workshops begin. The results
of these efforts help inform
everything that comes after.
OCTOBER Everything
about what it means to be part
of ILA—down to the passionate
mission statement and the eye-
catching visuals—is presented to a
suportive Board of Directors.