collections
15
rough
37
bohemian
57
oyster
71
concrete
75
refined
91
urban
95
natural
149
essential
181
ridged
189
cement and stone
195
artificial plants
211
use and care
new items
new items
new items
new items
new items
kobe L, bamboo (T4003-51-BB)
content
7
about pottery pots
8
history timeline
10
the perfect program
12
color and symbol index
15
collections
227
webshop and social media
228
trade shows and showroom
230
index
233
credits
234
contact details
skyhigh stock levels
Due to our large warehouses, one in the
Netherlands, one in the USA and one
in Vietnam, we are able to deliver large
quantities very quickly.
suitable product for
every project
Our product development team is always
searching for new shapes, colors, sizes and
finishes. We offer endless possibilities to
ensure there is always a planter that suits
your wishes.
14 years of expertise
Our team of product experts is more than
happy to assist you, and ensure you know
everything you need to know before and
after your purchase.
the fiberstone
specialist
We unanimously opt for fiberstone
because of its high quality, its lightweight
and its low maintenance. All our products
are handmade.
Nax L, fiberstone black (E1036-100-01)
Isan Schafraad CFO / Founder
Tycho Schafraad CEO / Founder
Pottery pots is a global brand with Dutch roots, developing and selling high quality planters and
related products, from jumbo pottery to small accessories and from glossy to rough finishes.
The company has its headquarter, showroom and warehouse in Aalsmeer, the Netherlands. The
North and South American market is operated from our showroom and warehouse in Burlington,
New Jersey and our showroom in Atlanta, Georgia; both in the United States of America. We also
have a warehouse in Vietnam, from which we ship containers.
Since our foundation in 2008 we aim for an extensive assortment that is based on the belief that
design should be available for everyone. That is why we are always looking for the perfect balance
between design, quality and price. Every pottery pots product is designed from a simple but
clever perspective. We believe in basic forms and shapes, without thinking of it as boring. This
no-nonsense way of thinking and designing is assigned to the Dutch identity, and is widely known
as ‘Dutch design’.
At pottery pots we want every indoor and outdoor space to stand out. To achieve this, we
developed a wide selection of lightweight fiberstone planters to make sure we always have a
suitable product for your project in stock.
With our 14 years of experience in selling pottery we know how to give you the best advice.
We know buying pottery can be a challenge, but we are here to help you. Whether you need to
choose your assortment for the next season or you would like to know which planter suits best in
your project, our aim is to serve you the best pottery.
dutch design pottery and more.
+31 (0)88 445 6600
sales@potterypots.nl
www.potterypots.com
Vice President USA Hayko Schafraad
Vice President USA Hayko Schafraad
2008
where it all started
Brothers Tycho and Isan Schafraad establish
the Pottery Pots Brand. The first pots and
planters are sold from a small garage box in
Aalsmeer.
2012
the succesful apple
The successful apples are introduced.
These stylisch cheerful design objects are
bestsellers all over the world.
2009
international tradeshow
Pottery Pots participated in the international
trade show Trendset in Munich - Germany,
for the first time.
2013
Jan des Bouvrie
A complete collection of furniture, planters
and accessories is launched together with
Dutch top designer Jan des Bouvrie.
2010
the first employees
After two years it is time to hire the first
employees. A sales employee is driven to get
more sales and answers the questions from
the growing customer base. Support is also
provided to the administration.
2014
move to new location
Pottery Pots has outgrown the office in
Wijdewormer (NL) and moved to a new office
with a warehouse of more than 12.000 square
meter.
2011
added jumbo planters
The range is expanded with extra-large
planters. At Potter Pots we call them jumbo
planters. These jumbo's are ideal for the
project and (interior)landscaping market.
2015
expanding to USA
The company expands to the United States
of America. An office, showroom and
warehouse based in New Jersey and another
showroom based in Atlanta, Georgia.
2016
our first webshop
The new webshop was launched, customers
can now place their orders online.
2020
new functional webshop
A strange year in which the Covid-19 virus
causes a global crisis. Without the knowledge
until when this will last. It was a hectic year
but also with some highlights, as we launched
our new website and webshop.
2021
the impact of covid-19
The year covid-19 had more impact than
we could ever imagine. The trade shows
we always participated were cancelled
and visiting clients had never been more
difficult. It taught us to stay creative and keep
continue building our online shop.
2017
new identity
The company's brand identity is examined,
which results in a complete re-branding.
2022
continue to grow and expand opportunities
After 14 years, we reached many target groups in more than 56 countries. Our account managers are
still visiting the customers and the new webshop is a perfect tool to view and order the collections
online at anytime. In addition we continue to share inspiration on our fast growing social platforms.
We would like to let you know that coming year we will give the end-consumer the option to be
connected to one of our online partners through our webshop. This new tool will make it easier for
both the customer and the end consumer.
2018
10 year anniversary
Time flies when you enjoy making pottery
and more. In 2018, Pottery Pots is celebrating
their 10th anniversary!
2019
something unique
The unique Bohemian collection has been
developed. A collection of bamboo and
seagrass baskets that have been transformed
into a planter by adding a special layer of
cement.
how much stock can you keep?
little stock
large stock
as soon as
possible
start of the
next season
early buy program
container program
medium stock
when do you want
your goods to be
delivered?
as soon as
possible
as soon as
possible
no time pressure
when do you want
your goods to be
delivered?
when do you want
your goods to be
delivered?
September - November
entire year
entire year
start of the
next season
order from stock
10