LOOKBOOK
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177
LOOKBOOK
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177
about natural materials
The beauty of natural materials lies in its peculiarities
and imperfections. That is what separates true beauty
from the artificial. Variations in wood grain and colour,
knots, medullary rays and other natural characteristics
are inherent in solid wood. These are far from flaws,
but an intricate part of its character. Natural stone can
have minor pitting or surface fissures. We believe that
these imperfections contribute to the charm of
Ethnicraft products.
Wood, like any other natural and porous material,
continues to absorb and release humidity throughout
its life. Although Ethnicraft designs furniture that adapts
well to the hydrometric conditions of its environment,
some cracking or movement may occur. Please do not
be alarmed; this is a normal response to the
furniture’s environment.
UNIQUENESS OF OUR PRODUCT
The Ethnicraft brand incorporates classic and traditional
techniques, such as metal-leafing, hand-painting,
silkscreen printing and aging. Due to the handcrafted
nature of our products, each item will vary slightly.
We consider this a sign of uniqueness and quality.
general information &
how to take care of our products
TIMELESS DESIGN
All of our designs are intentionally timeless. They
withstand trends and associate well with different styles,
and they can be passed on from one home to the next,
carrying over the stories of one lifetime to another. Our
collections go back to the essence of what we believe is
good design: pieces full of character, made from quality
materials that age beautifully.
We create collections for every room of the house, from
the furniture that defines the purpose of a space to the
objects that layer it with meaning. Nothing excites us
more than seeing how people love and use our products
in the stories of their lives.
CRAFTSMANSHIP
Outstanding craftsmanship is at the core of our brand,
and behind the simplicity of our pieces lies a constant
drive for innovation.
Incorporating advanced techniques to our process of
creation, each new design is revised and reworked to
the last detail: every curve, texture and line reflect our
design values.
CARE INSTRUCTIONS
general tips & tricks
• Recommended humidity in the room for interior
products: between 40% and 60%.
• Ideal room temperature: 21°C/70°F during the day,
not below 14°C/57°F at night.
• To prevent colour differences, do not place furniture
or accessories in direct sunlight, move objects placed
on the furniture from time to time and open
extendable tables on a regular basis.
• Avoid exposure to extreme conditions: do not place
furniture or accessories near heating sources or
air-conditioned spaces.
• To prevent staining, we recommend that any spills are
removed immediately.
• When cleaning the surface, always work in the
direction of the wood grain.
• Use place mats and/or coasters to prevent hot pots
and pans, or cold glasses and bottles, from
damaging items.
• Do not drag the furniture along the floor; always lift
the furniture when moving.
• Always ensure water and solutions used to clean the
floor do not come into contact with the furniture’s
base, as it might leave permanent marks.
• Indoor products are not intended for outdoor use. An
outdoor product will always indicate so in its name.
• Last but not least, we always recommend carefully
reading the care instructions specific to your item.
For full care and maintenance information
related to Ethnicraft products and materials,
please link directly through to our website:
CARE INSTRUCTIONS