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OUR DESIGNERS
OUR DESIGNERS
Committed to connecting the dots between
great design and the intelligence of the hand, the
importance of authentic craftsmanship has been a
cornerstone for Ethnicraft since the very beginning.
As with the workshops of the masters from years
before, every collection within this specialised atelier
is the result of a meticulous creation process: from
the design concepts to product development, to the
artisans who bring the original drawings to life.
While conserving and fostering traditional crafting
methods, we work to make the most out of each and
every piece, with respect for the material of wood,
revered as a precious resource.
Ashtari Carpets
With an obsession for the character of
handspun wool, family-owned Ashtari
form the connection between past and
present, craftsmanship and aesthetic
with their Persian carpets. Each creation
carries the traditional techniques
from more than 150 years of family
knowledge, delivering a richness of
colour, variety of spectacular artistic
patterns and quality of design. Today,
with a desire to become a curator of
original and extraordinary rug designs,
Ashtari specialise in modern decorative
carpets and select rare antique carpets,
often partnering with other designers,
artists, product developers, architects,
textile designers and influencers.
Ethnicraft's rug collection has been
created in collaboration with Ashtari.
Ethnicraft Atelier,
Indonesia
our ateliers
"There is a unique
beauty in handspun
wool that celebrates
the imperfections
and irregularities that
appear in nature."